Some takeaways from this year's Social Media Marketing World.

I shared some of my SMMW26 takeaways over on LinkedIn this week, but I wanted to bring the conversation in here because this is where it actually matters.

You're already building the kind of content ecosystem these speakers were talking about from the stage, and I don't think you fully realize that yet.

So I'm breaking them down one at a time.

Here's the first one.

AI isn't a tool you use. It's a partner you lead.

The biggest mindset shift I kept hearing on stage, and the one I've been living personally, is that the people getting the most out of AI aren't the ones with the best prompts. They're the ones who've figured out how to have a real conversation with it. Give it context. Give it a role. Go back and forth until something actually useful comes out of it.

I don't use AI to write my content. I use it to think through strategy, work out positioning, stress-test ideas. That's a very different relationship, and it changes everything about what you get back.

How are you currently using AI in your business?

I'm curious where everyone's at with this.

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