Google Docs has tabs -- and if you've ever had five different Docs open trying to manage your content, this is your sign to consolidate. Here's how to use them: - Open one Doc for your content. - Add a tab for each platform you're on. - Add a tab for content ideas you're saving for later. - Add a tab for research, stats, or links you keep going back to. And you can rename them. My whole book lives on a Google Doc with tabs for each Chapter. Everything in one place. One link to bookmark. Want to go deeper? Subtabs let you nest inside tabs. Content Ideas > Instagram > May Or: Research > Podcast Topics > Questions I Keep Getting Asked Your Fast Fix today: - Open a fresh Doc. - Set up 3-4 tabs that match how your brain works. - Move the scattered stuff in. One Doc. Actually findable. What Google or Google Doc features have you discovered? Share them...

Okay real talk. Some days client work takes everything and by the time you remember you wanted to post, it's 4pm and the motivation is gone. This used to be me hitting publish on nothing. Now I have a 5-minute triage for exactly those days: 1. Go to your content bank first, not a blank page. (This is my Evernote) 2. Pick one idea that's already half-formed. 3. Write just the hook. If it clicks, keep going. If not, grab the next one. 4. Draft fast in your notes app. No scheduler, no formatting, no distractions. 5. Schedule before you overthink it. The edit can wait. The habit can't. Five minutes. One post. Done. The goal isn't perfect content. It's a workflow that doesn't quit on you when your energy does. What part of your content workflow slows you down on the hard days?

"Repetition builds your brand." Michelle Raymond, LinkedIn Company Pages expert, said this at SMMW this year and I haven't stopped thinking about it. Most of us are over here trying to come up with something new every single week. Fresh angle, fresh topic, fresh hook. And meanwhile the thing that actually builds recognition is just saying the same core things. Again and again. Here's a quick way to find your 5: look at what you keep saying in client calls without thinking. The stuff that just comes out. That's usually it. Then let it echo across everything. your content, your community, your offers. Different format, same idea underneath. Your audience isn't tracking your repetition the way you are. They're just slowly starting to associate those ideas with you. That's the whole game. What's one belief you hold about your work that you've probably said a hundred times in private but never actually posted?

I shared some of my SMMW26 takeaways over on LinkedIn this week, but I wanted to bring the conversation in here because this is where it actually matters. You're already building the kind of content ecosystem these speakers were talking about from the stage, and I don't think you fully realize that yet. So I'm breaking them down one at a time. Here's the first one. AI isn't a tool you use. It's a partner you lead. The biggest mindset shift I kept hearing on stage, and the one I've been living personally, is that the people getting the most out of AI aren't the ones with the best prompts. They're the ones who've figured out how to have a real conversation with it. Give it context. Give it a role. Go back and forth until something actually useful comes out of it. I don't use AI to write my content. I use it to think through strategy, work out positioning, stress-test ideas. That's a very different relationship, and it changes everything about what you get back. How are you currently using AI in your business? I'm curious where everyone's at with this.

@Jennifer Bennett and I sat down to map out her LinkedIn posting schedule. She came in with a very normal question: “How often should I be posting?” 2 times a week? 3? Daily? But as we started talking, I realized we were solving the wrong problem. So I paused and asked her: “What do you actually want your content to do right now?” That changed everything. Because her goal isn’t just to “stay consistent.” She’s trying to: ✔️ Build authority in her space ✔️ Generate leads ✔️ Be seen as someone people trust and want to work with And those goals require a different approach than just “posting more.” We walked through a few different directions content can take: You can create for: • Visibility (more reach, more eyeballs) • Engagement (conversations, community) • Authority (positioning, expertise) • Lead generation (inquiries, DMs, conversions) None of these are wrong. But they do influence: • What you post • How you post • And yes… how often you post So instead of building her a random posting schedule… We built her a content direction first. For lead gen + authority, that looks more like: • Consistent, thoughtful posts (not just frequent ones) • Clear points of view • Content that invites conversation and demonstrates expertise • Strategic repetition of key ideas Not “post 5 times and hope.” This is the part most people skip. They think they need a better cadence… When what they actually need is clarity on what their content is meant to support. Because once that’s clear? The schedule becomes the easy part. So if you’ve been stuck wondering: “How often should I post?” Pause for a second. What do you actually need your content to do right now?