I had an interesting chat with @Jeej Osborne today about pain-point marketing — you know, those posts that start with “Are you feeling stuck or tired?” They work, but sometimes they can feel heavy. We talked about how shifting the focus toward the results people want—like feeling stronger, more confident, or energized—creates a lighter, more positive message that still connects emotionally. You don’t have to lead with pain to create impact. You can lead with possibility. Curious to hear your take — do you tend to market from the problem or from the transformation?

Update your EDITS app because… 👀 If you’re creating Reels (or even thinking about creating Reels), this week’s update is actually worth your time. Edits just rolled out upgrades that make content creation easier + more interactive — without needing extra apps. Here’s what’s new: 🔗 Instagram Links (inside the app) You can now add a clickable link overlay… BUT here’s the key: ✅ You can link to: an Instagram account (yours or another creator’s) a public Reel ❌ You cannot link to: websites outside offers anything off Instagram Still super useful for: - “Go watch Part 2” style series directing people to a pinned Reel - sending traffic to your profile - collaborations + creator shoutouts - “This is who inspired this” receipts 👏 💡 Weekly Ideas Edits will give you 10 fresh Reel ideas each week based on what you’ve shared. You can save, edit, or skip — but honestly, this is such a good solution for “I don’t know what to post.” 🎬 Takes on Storyboards You can record multiple takes of audio + video in your storyboard and pick the best one before editing. Translation: less pressure to be perfect + way less refilming. ✨ New Video Effects New creative effects like bounce, fisheye, blackout and more. Not mandatory, but fun for scroll-stopping moments or pattern breaks. If you haven’t updated Edits in a while… go do it now. This is one of those updates that actually gives creators more power and saves you time. Question: Which feature are you most excited to try — Instagram Links, Weekly Ideas, Takes, or Effects?

Okay Content Shift fam… let’s talk about 2026. Because if you’ve been online for more than 5 minutes lately, you’ve probably felt it too: New features. New “rules.” New opinions. And somehow we’re all expected to keep up and run our businesses and stay sane. 😅 So instead of chasing trends and spiraling in the scroll… I’m hosting a Live Q&A where we’ll break down what’s actually trending for 2026 — and more importantly, what’s worth your energy. We’ll cover things like: ✅ The formats actually winning in 2026 (and what’s fading fast) ✅ How to use AI without losing the human spark ✅ Why building community matters more than chasing reach ✅ How DMs and social search are changing the rules ✅ What to focus on so you can grow smarter — not busier And yes — bring your questions. This is going to be interactive + practical (no fluff, no fear-mongering, no “you MUST post 4x a day” energy). 👇 Drop your biggest question for 2026 in the comments so I can make sure we cover it live! Can’t make it live? No stress — I’ll post the replay. Let’s show up smarter this year. 💛

Adam Mosseri just mythbusted a rumour about Instagram reach and using 3rd party editing tools for video. So if you use TikTok to create and edit a video, or Capcut, Mojo, Opus Clip, In Shot or any other editing app other than Reels or IG Edits as long as there is no watermark (word mark) you are not going to have an issue posting it on Meta. The more you know...

Metricool the scheduling app I use for all my and my clients social media management just dropped an updated size guide for multiple platforms. No more guessing if your beautiful Canva graphics or videos will get cut off or be too small for your social media now. https://www.instagram.com/p/DTIsPdQgEZf/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Which platforms do you use the most?