We Achieved 3 Months' Revenue in 1

Gone are the days when a classic VSL funnel was the golden ticket to marketing success. The strategies that were groundbreaking just a year or two ago are now part of the old playbook.

(Prepare to invest more than a mere 30 seconds in reading this post. But trust me, if you're an info product creator or assist them, you're about to uncover some invaluable insights!)

Failing to adapt doesn't just mean standing still; it means falling behind. We faced this with one of our clients in the info product domain.

Our VSL funnel was running like clockwork, until, quite suddenly, it wasn't.

Despite testing new ads, reels, and YouTube videos, the needle just wouldn't move as it usually did.

Our most reliable funnel hit a plateau…

We knew a change was imperative to avoid falling further behind. So, we shifted gears and launched a challenge as our new marketing strategy.

And here's a confession - this wasn't an out-of-the-box idea - I’m aware of that!

However, the effectiveness of this model is so profound, I'm chocked it's not more widely used.

I've replicated this exact model with three other clients, and the results speak for themselves – a significant surge in revenue and a heightened interest in our offerings, not to mention a boost in followers who might convert to customers later (stay tuned for an update on this!).

So how did we do it?

We reached out to all who had signed up the past 2 months without purchasing our product and simply asked them why they hadn't purchased it yet.

80% answered with the same 3 words: "We're too busy."

The course is about how to invest in stocks for a long term benefit.

Introducing the "How to invest while having a busy life" Challenge.

All it required was:

- A single, curiosity-sparking email to our clients

- A video and a picture for the ads

- One engaging landing page

- A Facebook group (yes, they still work!)

- Five live sessions spread from mon - fri

Within the first two weeks after the challenge, we matched the revenue of the previous two months combined, and with the momentum continuing for two more months.

This strategy wasn't just a one-hit wonder. We replicated it across various courses, covering topics like:

- Mastering the art of creating high-converting content

- Trading with a cool head: Emotion-free investing

- A comprehensive guide to launching and selling your online course

- Become a top salesperson: Join the 2% club

While the traditional VSL funnel still works for some (including a few of our clients), we're always prepared to pivot and innovate with new funnels (and it's not just challenges that are effective).

I hope this serves as inspiration for your own marketing endeavors.

Adaptability isn't just key; it's essential.

I know where to put my focus for 2024!

Be ready for the shift of how to sell your info products.

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