I am a beginner. I am entering a new game about which I know nothing. I do not yet know how to move in this game. I see many other people playing in this game now. This game has gone on for many years prior to my arrival. I am a new recruit arriving here for the first time. I see value to me in learning to navigate in this domain. There is much for me to learn: The basic terminology The basic rules The basic moves of action The basic strategies While I am learning these things, I may feel various negative reactions: Overwhelmed at how much there is to learn Insecure that I do not know what to do Inadequate that I lack the capacity to do this Frustrated and discouraged that my progress is so slow Angry that I have been given insufficient guidance Anxious that I will never perform up to the expectations on which my career depends Embarrassed that everyone could see my mistakes But these moods are part of being a beginner. It does not serve my goal and ambition to dwell in them. Instead, If I make a mistake, I will ask what lesson does this teach. If I make a discovery, I will celebrate my aha! Moment. If I feel alone, I will remember that I have many friends ready to help. If I am stuck, I will ask for help from my teachers. Over time, I will make fewer mistakes. I will gain confidence in my abilities. I will need less guidance from my teachers and friends. I will gain familiarity with the game. I will be able to have intelligent conversations with others in the game. I will not cause breakdowns for promises that I lack the competence to keep. I have an ambition to become competent, perhaps even proficient or expert in this game. But for now, I am a beginner. – By Peter J. Denning, Distinguished Professor, US Naval Academy
The Synthesizer Movement is just beginning! This is a podcast that helps Consultants and Educational Content Creators make an impact, grow an audience, and reach financial freedom. - Listen on iTunes. (Make sure to click Follow) - Listen on Spotify. (Make sure to click Follow) - Listen on YouTube. (Make sure to click Subscribe) I hope you enjoy!
Fascinating to see these results… There’s definition a bias as my audience is primarily on YouTube, but still… These results were surprising to me. Thanks to everyone who sent feedback. I’m planning on creating Synthesizer specific content. I have a few ideas: - Interview successful Synthesizers - Share behind the scenes of scaling a Synthesizing business, audience, community, and movement - Synthesizer tutorials (how to grow an audience, how to make $10,000-$100,000/month profit, how to find rare and valuable insights etc.) - Breakdowns of successful Synthesizers (Hormozi, Ali Abdaal, Elon Musk, Ray Dalio, All In Podcast, Hamza, Sam Ovens) Nothing set in stone, just ideas at this stage. Any stand out that you’d love to see?
@Matthew Hay Haha yes, that would be better. Sorry for being blunt. I'm just fed of of people in this niche spouting consistency as the be all end all. If you look at most successful people in any field they were consistent. But consistency was not THE THING that made them successful. It was a byproduct of their desire to succeed and reach a specific skill level.
Hello! Welcome to the Synthesizer Skool. The goal of this skool is to help Educational Content Creators and Consultants reach Financial Freedom by mastering the META for the Great Online Game - Synthesizing. Here are some links you might find interesting: - Classroom - Roadmap - Mission - Resources - Impact, Income, Fun - University I also hope that the community will be more valuable than the classroom. To kick things off, please create a post to introducing yourself. Let us know: 1. The type of content you love the most 2. The problem you're currently working on Then feel free to ask questions, add value, ask for help, or share any cool content you've recently found. Enjoy.
Changing who you Subscribe to is a very high leverage decision. It takes 2 minutes, and can benefit you for years to come. After all... You Become who you Consume. --- So, in order for us all to improve our information diet, let's share who we subscribe to on YouTube. Find out by clicking here. Or on the left side of YouTube on browser. Or at the bottom of YouTube mobile. Comment below. I'll go first.
Just posted my first "channel intro" that gives an overview of what sort of content I'm posting. Tried to basically do my take on being a synthesizer in my niche. Would love some feedback on it - my channel is still fairly new (3 months) so I know there are a bunch of things I'm still doing wrong
The All In podcast is a podcast with 4 billionaires. In one of their recent episodes they said: "In the future ALL Marketing and Advertising will be spent on Content Creation." They believe traditional business like McDonalds will fail. And be replaced by Creator led businesses, like MrBeast Burger. They also said: "In 20 years, 90% of business will be around personal brands." Crazy, right? And to remind you... These guys are billionaires. With jets, yachts, and wildly successful companies. More successful than Hormozi, Sam Ovens, Graham Stephan, or whichever other business guy you like. So when they say Content is the future, we should listen to them. And now that I think about it... Even Elon Musk, the richest man on earth, still believes creating content is a valuable use of his time. And just think about how valuable his time is. If what these guys are saying is true... This is the opportunity of our lifetime. And we're still the early adopters.
I am hoping someone with experience in here can bring some clarity to this discussion. I have heard from some YouTubers to not share your YT videos on social media (ig, facebook) because it can lower your AVD because you have people who are just curious checking out your video quickly and then leaving. It could also cause you to gain subscribers who aren't your ideal viewer (again, confusing the algorithm). I have also heard from others that you should share your videos on ig stories and on other social accounts o drive traffic. Can @Andrew Kirby or anyone else in here shine some light on this?
This means that you have to “surpass all others.” This means to outshine everybody else in your category. To deliver the best experience. To have the best interests at heart for your audience. But how do you do this? This is a mindset shift that I learned from the great Jay Abraham. Here are the 5 steps to do this: 1. You must value service above all else. Don't try to maximize the value of each transaction. Instead maximize the value you deliver. 2. Deliver an extraordinary experience. Over-deliver. Be remarkable. Be worth talking about. Give an extraordinary experience to those that interact with you. So do everything the other brands in your niche do to serve clients, and take it one step further. 3. Become the top source of education in your niche. Write. Speak. Do everything you can to communicate with your audience. Focus on being helpful. Point them toward opportunities. Provide solutions before they spend a cent with you. The more education you do, the better. 4. Be somebody. Look at who gets the most attention. Watch what they do. Take notes, learn from them, and apply them in your business and in your niche. Be a celebrity within your niche. Be the BIG fish in your SMALL pond. 5. Communicate often. Stay on top of your entire industry’s mind. Stay in front of your audience as much as possible. Do it with helpful and educational content. Don’t be a pest. Be ever-present. For a more in-depth guide: https://www.breakthroughmarketingsecrets.com/blog/jay-abrahams-strategy-of-preeminence-revealed/ https://www.youtube.com/watch?v=2Gw14EJkzYs
Hello there, just wanted to share a quick thought only few people seem to be aware of. If you are creating content via text, especially long form, beware of hyperlinks in your text. Because as proven by this amazing study and this inspiring quote by Elon Musk, hyperlinks lower the comprehension of the text. Why? Because every link, is a micro-decision a reader hast o make. Should I click or read on? And this destroys the reading flow and ultimately lowers comprehension. So if you want your texts to be read and understood, beware of hyperlinks. Probably it's best to put links at the very end of a text, where they belong, if readers want to continue exploring the subject. Like here: Amazing study about reading comprehension Inspiring Quote about reading by Elon Musk Just wanted to send this out to all you content creators, since there seems to be little awareness about this problem. Best, Carlos
I'm not sure about this. I love including hyperlinks in my posts. I think that for it allows skim readers to skim. And in-depth readers, who love what the post is saying, can dive deeper into its sources. Here's an example of me doing it. And here's an example of someone else doing it.
hey guys, so I need some help and thought this will be a great place to ask it, I have low energy, and I just don't understand why, because logically it feels like I do everything right: - I have 8-9 hours of sleep every day - I go to the gym 3x a week for one hour - I go cycling in nature for 30 minutes every day - I try to eat healthy (no seed oil, sugars, or processed food) - my room has a lot of windows, so I got sunlight in the morning - I don't use any electronics 1 hour before bed and have blue light blockers here is what my day looks like: I wake up at 7 am, sit down in front of my computer work till 12, then I eat my first meal, (so I intermittent fast 16:8) after it I go back and work. at 2 pm I go to the gym, at 3 pm I go cycling and after it, I usually do some work outside for an hour, then I'm in front of my computer till 9 pm, I turn it off and go to sleep at 10 pm I'm a noob when it comes to high performance and energy optimization, but if anyone has solved this problem, and has some expertise in this field, I would love to hear your advice these are my ideas on why I have low energy: - I spend too much time in front of my computer - I only eat 2 meals a day (btw I usually feel this tiredness afternoon) - maybe not enough water? - lack of supplements? - my diet is not good enough, thinking of changing to a carnivore fruit diet also, I don't drink coffee only some green tea sometimes and I meditate, journal, and read before bed, Idk if this helps
After a long time of excuses, I finally published my first video on my new channel! (I posted a few random videos on YouTube years ago but it was just to host the videos for my website). I think I stalled for so long because I wanted doing video and YouTube something I could be passionate about but feared that once I got back into it I’d realize I didn’t love it. 2 weeks ago when I recorded, edited, and published this it was the most fulfilling week I had in many years. I LOVED it! I’m kinda obsessed now with making better videos Thanks to @Andrew Kirby and everyone else in here for being my inspiration behind the scenes. https://youtu.be/TGv2yIJ1BwI
Hi there, I have so many books ready to be read, all spanning different topics. My Tsundoku. Recently I made the decision to lay them all out and organise them by subject and began creating what is essentially a syllabus of the next subjects to tackle based on the skills they'd help develop. I'm attempting to organise them by the highest leverage skills, the things that have the most impactful knock on effect. The ones that took priority for me were: - Decision making - Learning more efficiently - Communication skills I wanted to put this question out to the community. What skills do you consider to be highest leverage skills that you'd prioritise and why?
I would love to start a conversation around the kind of content that adds value to someone. I have seen a lot written form content go down the route of personal stories about the writers lives, their children and complaining about how other people are marketing etc etc... I feel this kind of content, whilst is good to get to know someone, is not adding huge value or authority, and I do not do it. I find it really hard to do... I would love your views on creating really good valuable advice posts, vs "someone send me this DM and lets all laugh at them" kind of posts... what is evryone's thoughts?
Great question. I used to think that direct content was best. "Just get to the point, dammit". But after reading more into storytelling, I think that they're VERY powerful. Humans are emotional creatures. We like to think if we're told something, we'll learn it. But more often we hear the advice, think "oh that's cool", and then don't do anything with it. I know I'm guilty of this. Instead of stating a lesson explicitly... Share the story that led to you learning the lesson. (Just like I did with this comment) The lessons sticks a lot better this way. And it makes for a more interesting read.
@Hannah Weaver Hahaha I think there's merit to the idea that the content you create should follow natural speech. If someone only ever spoke in stories, it would be weird. Natural speech is a combination of direct info, stories, jokes etc. So our content should follow suit
A few months ago something clicked in my head, and I understood the severity of the 'disjointed knowledge problem'. I recall painful years of grind and struggle, trying to avoid the shitty life I was on the trajectory towards. Yet no matter how hard I tried, I made no progress. It felt like something was stopping me. I now see that the thing stopping me wasn't external. It was internal. I didn't have the knowledge needed to understand which causes would lead to the effect I so desired. That caused me to waste a lot of time making no progress. And I can see clear pivot points in my life after consuming certain pieces of content. There's an obvious before/after, once someone had imparted their knowledge onto me. So why is there not a better, more efficient way to provide life-changing knowledge to the right people at the right time!? The internet has provided us the technology needed for this to happen. If someone knows the solution to a problem that I have, and the internet has provided the tech needed for that solution to be shared, WHY do I not know about it? Why are there billions of people suffering from problems that have simple solutions? I tried playing my part to solve this by creating my own YouTube channel. If it took me 10 months to learn a lesson, and I could share that with people in 10 minutes, what more value can I bring to this earth? But I soon realised that I was not enough. I don't know everything. In fact, I possess an infinitesimally small amount of the world's knowledge. That's why I created Synthesizer Skool. And I'm incredibly excited to announce we've just hit 1,000 members. Together, we have an absurd amount of power. And if we leverage that power in the right directions, I really believe we can make some magic. This might sound too hypey, but The Synthesizer Revolution is here! EDIT: We've now hit 2,000 members! Read my post about it here: https://www.skool.com/synthesizers/impact-income-fun
Hey Synthesizers, While I'm just getting started, I did make $3,470 in profit this month off of my course. Start, then learn. Don't learn, then start...love your video Andrew! 2nd live cohort class is rolling this Thursday & totally full. It's been prob 200+ hours of building at this point but should be little time to keep scaling from here. Just starting the first time was the great joy. Then I let excuses get in the way to not do Version 2.0. I've spent easily 60 hours in the last 2 months on it for V2.0 but feel like it's ready to scale. Cheers to forward progress and if you're thinking about starting, just do it!
Lately, I've been interacting with @Daniel Reynolds & @Siebren de Vos on Twitter. It's been so much fun, but sometimes they don't show up in my feed. So, I created a Synthesizer Twitter List to see their Tweets. (and yours) Add your Handel to this post, and I'll add you to the Synthesizer Twitter List. Cheers
@Wiktor Romanowicz, @Eli Weaver let's do it. I'm not going to make a public announcement about this or anything. Feel free to change all your profile pictures. You can go to Canva, create a Logo template, insert my profile picture, then insert your one on top of mine. The goal here is to have a unified 'synthesizer' brand. When people see the blue circle we want people to think 'there's quality content for me to learn from here'. If it catches on then that would be really cool.
I don't want this to sound whiny or bitchy. But I reflected quite some bit on YouTube and found something I want to share. Could be I'm wrong. The Brutality of YouTube is that there are NO LEVELS. To speak with an analogy: Imagine you are interested in Tennis and you decide to pick up a racket for the first time, to shoot some balls. And your first competitor is: ROGER FEDERER in full Wimbledon mode. That is what YouTube as a newbie feels like. You pick up your camera. Make your first video. Struggle with the editing or sound or light or the WiFi or whatever … finally you manage to put your video online … and your video goes up DIRECTLY against MrBeast or Casey Neistat or ScreenJunkies delivering their prime game. Because on YouTube we are all fighting for the SAME limited amount of attention. So there are no levels: little leagues, big leagues, pro league, etc. Understandably your own little video gets crushed by those pros and gets very little or no attention. And I think this can be very disheartening for a beginner. As I said: I don't want to bitch or moan. I don't have troubles with grinding work or brutal rejection. As an alumni of the Sam Ovens way of business, I know that brutal grind and facing massive rejection and resistance is part of the job. I'm OK with that. It's just that this is not communicated in regards to YouTube. It's mostly presented as this creative journey. But having wrong assumptions about a challenge will almost inevitably make you fail. That's why I wanted to share this here. What do you think about that? Am I missing something? Best, Carlos
Niche down! You’re not fighting for the attention of MrBeasts audience. Imagine I made a channel for YouTubers in the productivity niche who have 100,000 subscribers or more. I think I could capture their attention well, because the niche is so narrow. The narrower the niche, the sharper the spear
There are A LOT of similarities between video games and this Great Online Game. Here are 3 insights that I picked up from spending 10,000 hours climbing the ranks of Runescape. For context: I was obsessed with Runescape from from ages 10 to 18. I played at least 2-4 hours/day - ideally (a lot) more. I climbed the leaderboard and eventually became rank 4 in the world for a skill known as "Firemaking." under the username: Trev_Frank Attached are a couple videos showing me firemaking (some 'fans' screen recorded me) to show how repetitive this process was - and how obsessed I was. Here are 3 lessons I learned which I'm now applying to the great online game of entrepreneurship. 1) You gotta do WHAT you love - and what you love is typically what you're good at. I loved fire making. I lit fires all day. & I thought I was the GOAT from day 1. Now, I love synthesizing. I love simplifying concepts and sharing them and I think I'm pretty good at it, too. 2) You gotta do it HOW you love. My process for firemaking was very simple. Here was my process for becoming rank 4 in the world which I followed for YEARS: - Run to the bank teller to withdrawal logs - Run to the far end of the screen - Light the logs - Run back to the bank teller - Repeat this same process for HOURS (you can see this in the video attached) Now, for synthesizing, my process looks like this: - Study successful people in my niche - Write out an insight - Record insight on video - Send viewers to a freebie (pdf or mini course) containing more insights - Study successful people in my paid program When you love the process, there's no procrastination, because you genuinely deep down enjoy doing it. (I love writing posts like this for example, so much so, so even if this all gets deleted, I won't care because I love writing it more than I love publishing it.) When it comes to dialling in your process, everyone has their own flow and ideal way of doing things. All of the best athletes train differently.
Thought it might be good to have a thread for those who are focusing on Twitter... I will do YT in the future and I do LI for work... But I wanted to get started in a medium that was written so I have started with Twitter. Is anyone else currently taking on synthesizing on Twitter? If so, let's chat...
Twitter is powerful. My last couple threads have had 400,000 impressions and 800,000 impressions. And it's fun. And less friction to write than record and edit. But as with anything, focus is important.
@Benedek Santa Difficult to give broad recommendations like that. I'm probably going to do an experiment and write 7 threads in 7 days at some point soon. I really enjoy writing them, it comes naturally to me, I've had huge success with them, they feel more predictable than YouTube. But I don't think anything has similar upside to YouTube. If you get it right you get it REALLY right. But in your specific case it's difficult to tell. There's opportunity cost to factor in. There's your specific interests to factor in. There's your natural talents to factor in.
As a YouTube newbie I started doing some experiments. I produced a couple of videos "from the heart". Videos I thought were interesting and I liked to watch. I released them and the response was virtually ZERO. Then I decided to switch strategies. I decided to do some YouTube Keyword research, pick a keyword I thought I could conquer and produced a video specifically for that. And low and behold: I'm getting clicks. The learning I take from this is a theory I call: YouTube Gravity. It means: If you are a big established YouTube Channel (with loads of videos, subscribers and clicks) you have "GRAVITY". This means, your audience will follow you, wherever you go. It will listen to you, whatever the topic, because they KNOW, LIKE and TRUST you. You PULL people into your world. This means you have the power to SET TRENDS. But as long as you are starting out, with a small channel, you have zero gravity. Hence YOU have to follow current trends and serve specific keywords in order to build this "Gravity". Once you are established, you can leave this path and start "producing from the heart". What do you think of this theory?