Get Your Eyes off the Competition's Butt

Mar '23 in Other

I recently completed reading "The Millionaire Fastlane" and found it to be an incredible book.

The principles shared in the book are timeless, and the author does an excellent job of synthesizing them with numerous real-life examples. One particular passage that resonated with me and I believe is worth sharing is:

"Forget about your competition 95% of the time. The other 5% should be used to exploit their weaknesses and differentiate your business. If you forget about your competition, you're forced to focus on your business, which is to innovate, skew value, and win over the minds of your customers. And when you fill needs, and your army of customers grows, something suddenly happens: Everyone follows you."

That's the best way to build your personal monopoly.

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