Are you garnering all the attention you want?

Apr '23 (edited) in Other

We all know that as Synthesizers our power lies in collecting information, breaking it down into the most important pieces and then creating content to share the insights with everyone else. One small thing I see most people struggling with however is this exact last step. The most important one to make it actually worth anything.

Being a content creator.

Now we all learn it eventually and we have all the resources to do so. It's just that usually you only learn this exact skill, creating content.

It is valuable... but it's not all.

The further you get in your journey the more you realize that while you have the knowledge and the perspectives to teach people what you've learned, there is still something lacking. Something that makes all the difference in becoming successful with Synthesizing. It has a lot to do with psychology...

We already gained some psychological understanding through Andrew Kirby and other people who have posted on this, however it is not yet enough to fully tap into it.

We have to understand that whatever we learn needs to be brought to the right people, not by random strikes of the universe, but by focusing exactly on the pain point/current state that our target avatar experiences.

What we want is to offer something that builds a bridge between the pain/current state to the dream state, namely our product or solution.

Some may know that.

This alone already holds immense value.

If I now add a simple sentence, please think about the meaning and what can be achieved with it first.

"Selling is creating a journey with emotional attachment" - because reason alone is not enough to get people to make decisions that are best for them.

I touched on that in some previous discussion already.

If there is something you offer, no matter at what price, creating an emotional attachment in the prospect makes it all the more likely that the prospect actually acts on it and sticks with it.

This becomes especially important when thinking about Opt-In pages, Landing pages, product descriptions, Newsletter emails, shorts, Video scripts, etc.

The good thing is you might learn a thing or two about it through regular content creation.

But you won't be able to instinctively apply it elsewhere... because it is pretty counterintuitive.

Which is exactly what makes it so effective.

Some will want to learn this ability because in today's world it's mainly emotion that sells.

Other are busy enough as is but still want to benefit from this to get their content and products as widespread as possible, to the people who need it.

The overarching skill itself is Copywriting (I know that we have some really good Copywriters in the Synthesizer Community), but it is what you learn as fundamental to Copywriting that actually brings you the value - and the abilities to see behind the human minds programming + use it for the benefit of most people. When this is applied then you can gain a lot of attention rather simple... and that from the exact people that you want to reach.

In other words... whatever solution or knowledge you offer will be overrun by the people that want it. You can garner THAT kind of attention that is beneficial for everyone.

Now because this community is so awesome and I have seen quite some works that will greatly benefit from a touch of Copywriting I will offer to work with some of you together to improve the reach and intensity at which your message is being spread and obviously also the conversion rates.

So if you struggle with texts for your pages or aren't fully confident that your text can sell... or you just don't want the hassle in the first place and just get it done °° ...

Well then, I am here to fix exactly that.

Depending on the responses I will limit the amount of people to work with, as I prefer providing Quality work.

Maybe we can get a few more Copywriters on board and level up this community as a whole.

But that's up to you.

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