8m views on the channel in 28 days

May '23 in Other

Quality VS quantity?

In the beginning I say quantity - further down the line I say quality.

But interestingly enough, I've been hammering the quantity approach again lately and it's been paying off. My channel is in good health. I've been posting purely YouTube shorts.

"But shorts will not build a good relationship with your audience". False.

Alex Hormozi said himself: "I love Gary Vee and realized I never actually consumed a long form piece of content from him".

People today will sit down and spend 15 minutes watching 15 1-minute videos as opposed to sitting down and watching 1 15-minute video.

Here's the strategy:

Research videos in you niche and find high performers.
Script out 7 videos modelling them
Sit down and film them all back to back until the work is done.
Have a GOOD editor edit them.
Post daily.

I spend 2 days per week creating my content and even I find that to be too long. I'm in the guitar niche so I have to learn parts on guitar constantly which slows me down a lot. If I were simply speaking to the camera I could create waaaay more.

Lastly, I'm no expert, but I can confidently speak on what I've done and the results it's gotten me.

Hope this helps.

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