13h • Resources
Why Simple is VERY Lucerative
Evening,
I think a big thing that I've learned after looking at a lot of offers, though, is the importance of simplicity.
It’s something you’ll hear me preach over and over again.
Here’s a great example from our Catalyst call today:
I’ve been working with Curtis on this offer since he joined in the career growth niche.
After a bit of back and forth we found the one thing that people wanted:
Get better at public speaking so they can confidently present and get promotions.
After a few back and forth calls we got the offer dialed in.
To the point where he’s now at a 2X routine on adpsend with just a $27 front end.
No order bumps, no upsells.
(Well done Curtis!)
The premise of what to do now that everything is working is where we start screwing things up.
The right answer is to simply do more of what works.
More ads like the one that is taking off…
Add in 2 order bumps and 2 upsells…
And run that workshop live over and over again until it completely stops working.
Then flip it into a Micro.
The way to do this is to simply not mess everything up reinventing the wheel.
Instead it’s quite simply “keep doing what’s working until it breaks and test innovation”.
But don’t burn the ship down.
And the big reason I love these installs is because they’re simple.
I sit with someone 1-on-1 for an hour +
Help them get their offer up.
And then work with them to cash flow it like Curtis.
Now, I know a lot of folks wanted a spot and we had to close it down when we hit our cap.
And I’ve got some bad news…
We’re in talks with a new publishing partner that runs a 1% Skool group.
Massive world wide scale potential and could see scaling his biz from $60K/month to $200K+ installing the right offers.
So I was going to take on 5 installs but decided I’ve only got time for three more this July.
If you want to reserve your install spot for the tail end of the month, the doc with the details are here.
Reply back with IN or any questions you’ve got.
Zac
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Why Simple is VERY Lucerative
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