@Thomas O launched his first rainmaker campaign and already 2.5X his investment of working together in 2 weeks BEFORE he even launched ads.

Was expecting to send this earlier BUT we lost power. So I handled objections on our partners webinar from my phone which had a nice 5 figure launch. However, thinking today I realize that most people think they want a business but it's the opposite. They believe business = freedom. Freedom is the ultimate thing to optimize for. But often times unless you get everything dialed in a traditional business breaks quickly. I've spoken to many people who spent 5X-10X more on ads than they personally took home themselves. Which means Zuckerberg is getting the "win" for all their hard work. Business means competiting with the Hormozi's of the world. Big teams, inferstructure...all that jazz. Even with AI which can help there's still a lot of components. That's why the shift I've realized is not to create a "business" but a semi-passive income stream. Where we can Productize our knowledge, get world class client results and work as much or as little as we please. The biggest trap with this is actually doing so much work because you're programmed to even though you "have to", I didn't really understand the freedom of an income stream until my second daughter was born and I took a month off watching the Olympics while the Stripe account just kept growing and growing. And with AI, I see a massive turning point. Not outsourcing ourselves or doing dumb 💩 like making an AI Clone that's going to do everything for us. Instead, it's the art of creating offers that are so damn good they scare the biggest competitiors. Because for some weird reason, the coaching industry is so far behind on using AI Infused Offers. They dabble giving prompts and templates away. But seriously miss the mark of what's possible. That's why I decided to do two bold things: Partner up with Jack "$100M" Campbell my business partner on the publishing side to come into The Productized Coach to help folks crush it. Put together a new founding member group who want to start or turn their "business" into a Semi Passive Income Stream.