Quick Sunday ad tip for you... Record videos. More is better. I find that if you can give AI your video it can: A) Put captions and B-roll on B) Take the transcript and write your ad text C) Publish the ads for you And most importantly? Video is working the best right now (and always has). The popularity of reels and IG turning primarily into a video platform has shown this. Will be diving more into how to set this up with Evergreen Ads 3.0. For now, off to enjoy the beautiful day. Zac

Evening, Just finished reading little L one bed time stories and had a thought on the very uncertain future of information products... I fundamentally believe that static courses and coaching programs are dying a rapid death. You've probably heard this before but the proof is in your actions. So here's the million dollar question... Have you ever taken a transcript of a course/video/book, plugged it into an AI model and said "summarize this" or "do this for me?" I know I can be the only one 😂 (And I know the level of energy dictates the shift between "do it for me" and "help me implement") That's why I see three big shifts in the way I'm focused on to make sure I'm over deliver for clients (thus leading to more clients): First is shifting from courses to software and tools. I've share this a lot but it's important to note that giving someone a tool that they can pickup and use is more valuable than "learning" how to do something. I would LOVE you to learn the art of writing and sales copy. You would make so much money if you did. But I know you probably don't want to go through a massive training program to get there. So it's wayyy better for me to just give you a Chatgpt/Claude skill that does it for you. Same with anything. Second, I believe live experiences are going to sell better and convert better. Everytime I run a workshop I typically: - Make 10K - Get 5-7 clients Doesn't matter what the topic, that's the average. And it's simply because you and me like to actually be around other humans! Humans rock. And I don't know about you but ranting all my questions to AI works great sometimes for ideas but doesn't hit home the same way a human does. Finally, community. We want a place to hang out! Plus show up live. (We're going to be planning events in Japan, Florida and my home town Campbell River next year now my kids are older and we want to get back to traveling, stay tuned.) Live events, being around people are where I've made thee most money and also helped clients make a lot of money!

The other day we got 45 buyers on the front end for our offer. This isn't "normal" but hitting $1500+ days in cold traffic sales is. That's why I'm working on the offer page for Evergreen Ads 3.0 over the next few days. So in order to make sure I over deliver and give you everything you need to get buyers day after, choose the ONE thing you would love to know about ads 👇

I just created a three-video series on how to use ChatGPT sites to create your own AI micro offer. This is a phenomenal new tool from ChatGPT that allows anyone who is non-technical to rapidly build little AI and useful client micro tools, as well as many, many, many use cases. You can even go as far as password protecting it! This is a great stepping stone without having to build a technical environment, like using things like for sale or connecting different APIs. It's a really good all-in-one way that you can deploy micro tools for your clients and buyers 👌 This is a screenshot of one I created, which you can go and play around with through this link. This took me two minutes to make that I could expand out by recording my own voice, changing the animations and more if you wanted to. https://quiet-minute-breathing.zac-h.chatgpt.site/ The learning portal is live inside the members, inside the classroom.

Hey team. This Ai tool seems to be broken. Is it somewhere else now?