How to Presell Clients By Letting Them "Cook"
Evening, Currently working away on automating our ad creation process. Working on shipping 60+ ad variations to 3X different landing pages we created for one offer. Wild times what you can do in a day. And I wanted to share a little insight how we plan on cranking another 100K month by letting people "cook". This Actually goes back to when I purchased Dan Lok's high-ticket closer platform and experienced thee greatest "cult building experienced" I've ever seen. Was pretty wild. But that's another day. This lesson actually started with him, though, many years ago when I was a broke guy trying to figure out this online marketing stuff. When Dan just began copywriting, one of the things he started doing, even when he was broke himself and had no clients and no money to his name, was saying, "I can't meet right now. My calendar is full. The earliest I can take you in is two weeks from now." Take that to the contrary of someone's calendar you click on and you can literally book a time with them any time of day you feel like. (This is not sales teams I'm talking about for context, this is YOUR calednar.) The one thing I've seen and observed over and over again is that desperate people jump at money like it's water. And so what we do in our program is very simple. People ask us all the time when we're going to reopen it. We tell them that we open it once a month because we make sure that we can properly work every client when they come in. Which then signals to those people that this is legit and increases the perception because we have boundaries and limits on when people can come in thus increasing the demand. If people want to join they'll show up to our webinar because they know that's the only chance they have of joining for a month. This is the way you can let people "cook" Don't be always open. Limit access to you and watch what happens.