What to focus on if you want to scale your offer 👇

We have a tact to overcomplicate things and make them "difficult". Selling without sales calls can be new and scary if you base your entire business on a model of selling. The simple fact of the matter is launching an offer with a Productized Offer doc is actually quite simple. And it's thee perfect time of the year to do it because you can put a nice spin on it for the holidays. Tara's offer doc allowed her to clear over 92K in sales around this time last year. All from a doc without calls. But writing the doc takes work. I don't know about you but I'm not excited to sit down and fill out templates. Could never follow those damn things for the life of me. So that's why I built an AI Operator trained on thee best offer docs I've created and deployed for myself and clients. And as part of BF, you can get lifetime access to it for a $100 alongside a few critical workshops on winning in the AI era. All the details are in the doc here

Happy Sunday, I've realized after being in the game for over 7 years now that the ONLY way to get business freedom is through leverage. Usually, that means hiring a massive team, building complex automations, or spending a fortune on ads. But I’ve found the most powerful form of leverage isn't in more people or more tech... It's Leverage Through Offers. This means building specific assets that do the heavy lifting for you. So you can actually step away, prance around the tree, and still see sales and clients rolling in. To do this you need three offers working: 1. Productized Offers Enroll clients into a premium recurring revenue offer all year round without sales calls. 2. Overnight Offers Get paid to create. You create workshops/assets to deliver for your clients, sell access to everyone else through paid + organic. Becomes your "conversion" mechanism to rapidly get more clients. Example: https://productizedcoach.com/evergreen-ads 3. Micro Offers Take your best Overnight Offers and flip them into evergreen Micro Offers that run and bring in sales 24/7 even when you don't have wifi. Once that Evergreen Ads workshop was validated with paid ads, I created a smaller version for a Micro Offer: https://ads.sellwhileyousleep.com/ This is how I built a practically self growing ecosystem without worrying about logging into social media or sticking to a posting schedule. Create offers that do the work for me. And for this Black Friday, I wanted to make sure you had the tools and resources to create all of them. So I’ve bundled up my top-selling workshops of the year into the Productize Yourself Black Friday Special. You can grab my top selling workshops + get lifetime access to a few of my AI tools for a silly low price. Details are here. Zac

Happy Sunday, Thanks to all the folks that reached out about the 7K Sprint, will be getting back to you tomorrow. Sunday's are a day where I'm offline the vast majority of the day. And the goal of business in my mind is to be able to sit back on a weekend and not feel the burning pressure that the ship is on fire. So here's a simple practice exercise I highly recommend if you're ever stuck or feeling overwhelmed by some element in the business. 1. Ask yourself what must be true for you to not stress in this moment. Saying "being present" is great but what are the metrics you desire to hit in order to be able to take this day/week/month "off" without worry. 2. Write down those targets and think initially of the offers you must have in place in order to hit them. Example - if you need to grow your ecosystem, you need buyers. If you need more clients, you need a Productized Offer. 3. Close the book/screen/lock the phone and let it rest in your subconscious for the day. Workout, take showers, walk lots, pray, meditate, dance, music...anything that lights you up. What will happen is you'll get a "download" from god/the universe and it will suddenly just pop right into your mind. There's that old Lincoln quote about sharpening the axe. This is the modern day version of that where the mind and our ability to create is how sharp our brain is. My only rule for this? Don't go directly to AI. You'll go down a wormhole. Instead, be the captain steering the ship and let AI work with you to guide it forward. Zac P.S I did this when I was dead broke to. Hustle is powerful only if you are hustling forwards vs around in circles.

Evening, Earlier today I was at a workshop learning how to write like a MOFO. After hearing Dharmesh the CEO of HubSpot say "I haven't hit a celling of the ROI I've invested in writing" it was my sign to not bow down to the AI overloads quite yet. As much as I love my main man Claude to move fast... ...I've wasted more time, focus and energy with AI that I care to admit. But going back to the roots of writing - putting fingers to keyboard made me realize that there's many others like me trying to prompt their way to a million dollar business. The AI "agree with everything you say" circle jerk always makes my head spin more than ever. And as a result, critical thinking is at an all time low according to Harvard. Looking at my revenue numbers I can see the time I've been in tune with my frequency and rhythm is getting away from AI to think, then executing with AI. And one of those realizations today was the art of workshops. Something I've mistakenly lost a little touch with. Because I love showing up, jamming on offers and giving you a path forward to hit whatever target you set your mind to. Which is why I decided that the first week of December, I'll be hosting a new workshop to prep your mind, body and soul to finish 2025 stronger than you ever thought possible. So much so that you have a newfound clarity and "fuck yeah" energy about your business. Something that gets often too lost as we get in the weeds, deal with operational headaches and spend our energy on the wrong stuff. The workshop premise is simple - "The Foundation" And I'm going to help you build a foundation of building the business you want that runs on your terms that you won't ever waver or let AI ride you down a head numbing tailspin. It all comes back to your zone of genius and waking up everyday excited to jump out of bed to create and radically improve the lives of your clients. Best part? It's free if you pickup any of the Black Friday bundles I'll be announcing soon. Zac