I was working away and checked Stripe and found we hit 2K in sales today! Great when we see this happen. But it's important to make sure you engineer the offer the right way in order to make it happen. There's three phases to do this. Vision This is your idea of the offer and the most important part. The thing I'm doing here is looking at the market to figure out what they're buying right now and then playing with how I can create a better offer. Often times "better" is not bigger. It's faster, easier, newer. Example: Everyone was saying "get 100+ buyers per day and 30 clients per month." Very unbelievable for a lot of people. So I said, "Get your first three buyers in 72 hours." Took off like a rocket. Validation This is where we come up with our North Star Promise based on our vision and validate our idea. Validation in my mind is when you're getting consistently three buyers per day. The mistake is moving on to velocity too soon. Here I would simply just have the core product plus one or two order bumps and wouldn't worry about upsells until I have at least three buyers a day. Then once you hit that you move on to: Velocity This is where you're focused on not only increasing the volume of buyers, but increasing the amount each buyer gives you. The way to scale is to be able to spend the most to acquire a buyer. Which is why your goal here is always increasing your average order value... ...and backend conversion rates. Once in Velocity it's a lot of toggling, playing and testing to get it to where you want to get to. And also knowing the easiest way to get there. Which is why I'm not only going to show you what works well, but also just give you the Claude skills so that Claude can do most of it for you with SWYS 2.0. All the details are here if you want to join us at the end of the month and save 180+ by getting the "presale" price. Zac

So I was just on a call with our Catalyst folks and showing them how we're deploying 30-100+ new ads + 4X new landing page variations in a week using Claude Code and Codex. Most people I see still overcomplicate this stuff or just don't know the TINY little tricks of the AI trade I use to get great outputs. (Like using ChatGPT's Codex for one thing and Claude for another...or getting them to work together). And so I thought, "I need to go deep and teach a workshop on this stuff." So my question: If I hosted an indepth workshop on this and showed you my exact AI workflows for either: A) Launching 30+ ad creatives a week without logging into the ads manager or B) Rapidly deploy sales pages and web pages inside almost any builder that look better than a 2K+ funnel designer. Which one would you want first and why? Please vote 👇

Partner offer is still cranking 1K/day in ad spend. Interesting to see worldwide targeting is failing us and getting us worse traffic than ever before. Be mindful if you're testing worldwide. A big insight during this process of running up ads compared to what I've previously done... ...worldwide ads are not working nearly as well. For my campaigns I would always literally just turn worldwide on and it would work better every time once we had significant pixel data. For this offer they bomb every single time. I'm not sure if that's because of the offer itself or it's the change in the algorithm but whatever it is, good to be careful of. Currently just targeting four or five countries plus all of Europe and that seems to be working. Currently working on two SaaS apps. First is a new version of the AI Library for The Productized Coach. And the second is a platform for our partner so we can make the offer more "DFY" and less reliant on the expert plus makes the offer 10X better. New 1-on-1 client lost a high 6 figure amount last year from ads, agencies and sales teams... ...also drained his soul of passion in his business. He was completely disconnected. So we dug deep and made a new offer he's 10X more passionate about that's focused on a major trend in the market that major competitors aren't covering... ...and he is now LOVING it! Enrolled 3 new clients off an initial launch and I bet he'll get to 10 before the offer closes down. All without overpaying for a sales team and dropping a mil booking calls. Finishing up the new version of Sell While You Sleep 2.0. Long overdue. My previous attempts to create it just weren't sitting right. Figured out why and now getting the team to deploy page next week then creating the assets. Plus just learning a TON (Claude Skills, Claude Code, Comparing ROASPY and Hyros attribution etc). But enough about me... I'm going to be recording more YT content and having a lot more workshops. So...anything you're struggling with?

Hi Zac! Is Catalyst a good fit for me if I have no high ticket or coaching offer, not even mid ticket offers mainly multiple low ticket ($7-$97) offers and redirecting purchasers to it with backend? I'm not saying I don't want to introduce mid ticket offers but I don't want to do high ticket. What I'm doing currently is have ads running to my $7 offer with bumps and upsells and then I run email campaigns for other offers and also people join other offers via the course portal.

Hi Zac! So I just want your opinion on this. Obviously there is no hard rule on any ads strategy and you will probably tell me to test it lol, but what do you think if I do the one campaign, 2 ad sets but no flexible ads? Just "regular" ads. And on the side I do a testing campaign and when I have winners I move it to that main campaign like yours. Because how I see this is maybe adding a flexible ad with untested ads could crash my campaign's performance in the long run. Or does it not make sense since meta won't spend on bad ads?