Partner offer is still cranking 1K/day in ad spend. Interesting to see worldwide targeting is failing us and getting us worse traffic than ever before. Be mindful if you're testing worldwide. A big insight during this process of running up ads compared to what I've previously done... ...worldwide ads are not working nearly as well. For my campaigns I would always literally just turn worldwide on and it would work better every time once we had significant pixel data. For this offer they bomb every single time. I'm not sure if that's because of the offer itself or it's the change in the algorithm but whatever it is, good to be careful of. Currently just targeting four or five countries plus all of Europe and that seems to be working. Currently working on two SaaS apps. First is a new version of the AI Library for The Productized Coach. And the second is a platform for our partner so we can make the offer more "DFY" and less reliant on the expert plus makes the offer 10X better. New 1-on-1 client lost a high 6 figure amount last year from ads, agencies and sales teams... ...also drained his soul of passion in his business. He was completely disconnected. So we dug deep and made a new offer he's 10X more passionate about that's focused on a major trend in the market that major competitors aren't covering... ...and he is now LOVING it! Enrolled 3 new clients off an initial launch and I bet he'll get to 10 before the offer closes down. All without overpaying for a sales team and dropping a mil booking calls. Finishing up the new version of Sell While You Sleep 2.0. Long overdue. My previous attempts to create it just weren't sitting right. Figured out why and now getting the team to deploy page next week then creating the assets. Plus just learning a TON (Claude Skills, Claude Code, Comparing ROASPY and Hyros attribution etc). But enough about me... I'm going to be recording more YT content and having a lot more workshops. So...anything you're struggling with?

Hi Zac! Is Catalyst a good fit for me if I have no high ticket or coaching offer, not even mid ticket offers mainly multiple low ticket ($7-$97) offers and redirecting purchasers to it with backend? I'm not saying I don't want to introduce mid ticket offers but I don't want to do high ticket. What I'm doing currently is have ads running to my $7 offer with bumps and upsells and then I run email campaigns for other offers and also people join other offers via the course portal.

Hi Zac! So I just want your opinion on this. Obviously there is no hard rule on any ads strategy and you will probably tell me to test it lol, but what do you think if I do the one campaign, 2 ad sets but no flexible ads? Just "regular" ads. And on the side I do a testing campaign and when I have winners I move it to that main campaign like yours. Because how I see this is maybe adding a flexible ad with untested ads could crash my campaign's performance in the long run. Or does it not make sense since meta won't spend on bad ads?

@Meenakshi Shukla only the beginning. Moral of this one - focus on upsells & bumps once your front end is working because it will dictate how far you can scale and massively impact how much you can make.

So I followed Evergreen Ads recommendations here and it was great, I was getting 10-15 sales per day in the beginning then it tapers off. So I make another version after 1-2 weeks especially when Frequency hits 5. But recently I notice is that META complains of "audience fragmentation" when I copy my ads to another audience. My set-up is 1 Campaign for 1 offer _ with 2 ad sets (one broad and one narrow) _ with 1 flexible ad each (Evergreen Ads setup). And recently, Meta is telling me my campaign is suffering from "audience fragmentation" since the ads the basically the same (with slight changes in wordings), just different audience. Anyone else experiencing this? Also, last December and January, my acquisition cost went from 38% (cost per sale relative to product price) up to 53% in December and 73% in January. I thought it was due to the holiday increased ad costs. Anyone else seeing increased acquisition costs?