Hi Zac! So I just want your opinion on this. Obviously there is no hard rule on any ads strategy and you will probably tell me to test it lol, but what do you think if I do the one campaign, 2 ad sets but no flexible ads? Just "regular" ads. And on the side I do a testing campaign and when I have winners I move it to that main campaign like yours. Because how I see this is maybe adding a flexible ad with untested ads could crash my campaign's performance in the long run. Or does it not make sense since meta won't spend on bad ads?

So I followed Evergreen Ads recommendations here and it was great, I was getting 10-15 sales per day in the beginning then it tapers off. So I make another version after 1-2 weeks especially when Frequency hits 5. But recently I notice is that META complains of "audience fragmentation" when I copy my ads to another audience. My set-up is 1 Campaign for 1 offer _ with 2 ad sets (one broad and one narrow) _ with 1 flexible ad each (Evergreen Ads setup). And recently, Meta is telling me my campaign is suffering from "audience fragmentation" since the ads the basically the same (with slight changes in wordings), just different audience. Anyone else experiencing this? Also, last December and January, my acquisition cost went from 38% (cost per sale relative to product price) up to 53% in December and 73% in January. I thought it was due to the holiday increased ad costs. Anyone else seeing increased acquisition costs?

Hi! Just an update that I went from $65 to $112 day for daily ad spend (I know it's still small compared to $1,300 😂) but the cost per purchase is steady and great EXCEPT when I add a new flexible ad into the existing adset. It takes a few days to adjust and perform well again. Normal right? My question is, how do I know when to add a new flexible ad? I feel like right now it may be a bit too much for my budget to have 4 flexible ads, but not sure because everyone says with Andromeda the ad fatigue happens fast so I'm like trying to prevent it somehow. What would be your rule of thumb to add a new flexible add. Does it depend on budget? On previous performance? Both, lol? Thank you!

What would be best practice if I want to run retargeting ads. Would you suggest excluding purchasers and maybe even website visitors? Or the main campaign should also play the role of retargeting?

I never introduced myself but I've been running ads for 7 years and right before Andromeda hit, I was making $500-$1000 profit per day (canadian). My biggest flaw is that I have a hard time changing my ways. I've always refused to do any flexible ads or just try the one or 2 campaign max method. So I sticked to my old methods and it worked but not super consistently. Now Andromeda literally forces me to update my strategies lol. So I launched a new campaign exactly as you showed in the Evergreen Launch Kit, meaning CBO, 2 adsets, 1 flexible ad same in each and I woke up to 3 sales FINALLY not complete silence. Although the 3 buyers didn't take the bump and upsell, only my tiny $7 offer, I will give it some time before upgrading my funnel. My biggest goal is to reach that 1k day spend while maintaining overall good roas (even with my back end sequence not just front end) and see that I don't have to panic about ads every 10 minutes lol.