Happy Monday Checked Stripe which validated my thesis today: AI slop alone won't scale your offer. I've been diving back into ads and what I've seen clear as day is quite simply most people are tired of seeing the same AI ads on their feeds over and over again. Definitely guilty of this because it was easy. Let Claude spin up creatives and off to the races. And what I found was there was always a handful that did VERY well. While the vast majority absolutely crashed. The big thing I see nowadays that every ad account needs variety. If we're all just posting the same thing over and over again it's predictable. This is why we're working on now (and what I'm advising clients to do) is simply add more different varations of ads in. Talking head B-Roll Lifestyle Lifestyle with captions AI Before/After images Interesting AI Images When we start, we keep things very simple. I always recommend having a few talking head videos + a few image ads. But if you have ZERO time bare basic ads with text work great. It's simply when you start scaling that you're going to want lots of variation. Next workshop is going to be entirely focused on ads. We're installing a few things for our publishing partners and finishing up Sell While You Sleep. Once that puppy's live, the ad workshop will be coming soon. For now, let me know if you're seeing the same thing as me: AI ads are everywhere and it's easy to ignore 99% of them. Or is it just me? Let me know below 👇

Skool Zapier is meh unfortunately. If you purchased something in the past and want it unlocked here, drop a comment and DM @Jhulius Domingo P.S For my Den folks, pick any offer you want and as long as you've got an active subscription, let us know which product you want unlocked. Once Skool has tiered programs, I'll be simplifying this process for you.

Hi @Zac Hansen i was watching day 2 and about halfway through someone mentioned lead capture before checkout. Just to clarify, does your validation sales page first go to a lead capture form then to checkout? As in the checkout page is gated so you get leads even if they don’t technically begin the abandon cart?

@Zac Hansen watching the validation ads video. There is no longer the option to select multiple photos in an ad. Does that change the best practice at all? Or just go with the strongest single image we have?

May all your offers fill your Stripe accounts and you enjoy this day. Bonus points if you guys beat Belgium tomorrow but that's going to be a tough one ;)