Hi @Zac Hansen i was watching day 2 and about halfway through someone mentioned lead capture before checkout. Just to clarify, does your validation sales page first go to a lead capture form then to checkout? As in the checkout page is gated so you get leads even if they don’t technically begin the abandon cart?

Skool Zapier is meh unfortunately. If you purchased something in the past and want it unlocked here, drop a comment and DM @Jhulius Domingo P.S For my Den folks, pick any offer you want and as long as you've got an active subscription, let us know which product you want unlocked. Once Skool has tiered programs, I'll be simplifying this process for you.

@Zac Hansen watching the validation ads video. There is no longer the option to select multiple photos in an ad. Does that change the best practice at all? Or just go with the strongest single image we have?

May all your offers fill your Stripe accounts and you enjoy this day. Bonus points if you guys beat Belgium tomorrow but that's going to be a tough one ;)

Just want to say thank you Zac. Especially for the Northstar Promise and The Category of One. I rebuilt my copy and products with this in mind. I've built about 4 products. 1 micro offer, 2 bumps, and 1 upsell. LTV is $120 per buyer Let's dive into the funnel a bit. I'll simplify it so we follow along. I'm an accountant by profession and a major problem I've seen in both offline and online businesses is cash collection, Especially the billing. it's quite inefficient and really not given the care it deserves. It's something you do once and done. But really it's a continuous exercise. With that thesis in mind, here's how I've structured the delivery mechanism of the micro offer and 2 bumps. $9 Micro offer - checks settings configuration $17 Order bump 1 - checks your invoice and subscription data $27 Order bump 2 - a fix guidance on every leak you have found and flagged by the micro offer and order bump 1 Every input flows into the next product. That's how I've built it with The Category of One in mind. So you'll ask why spend $53 on you instead of spending $20 or less with Claude/GPT/Gemini/Grok,etc. why It's all based on your own inputs. It's personalized with you in mind. This $53 is what I consider a billing defense. And my $67 upsell is setup to go on the offend where now we'll look at your figures and increase your underlying revenue and billing metrics. Remember that a funnel is a series of micro commitments, treat it like an assembly line. Every word, sentence, section, page, button hands off to the next I'm getting ready to launch soon, I'm still sorting out the pages and checkout links and stuff. But at least the anxiety I had has turned into excitement because the north star and the category of one is basically what I need to focus on.