Was expecting to send this earlier BUT we lost power. So I handled objections on our partners webinar from my phone which had a nice 5 figure launch. However, thinking today I realize that most people think they want a business but it's the opposite. They believe business = freedom. Freedom is the ultimate thing to optimize for. But often times unless you get everything dialed in a traditional business breaks quickly. I've spoken to many people who spent 5X-10X more on ads than they personally took home themselves. Which means Zuckerberg is getting the "win" for all their hard work. Business means competiting with the Hormozi's of the world. Big teams, inferstructure...all that jazz. Even with AI which can help there's still a lot of components. That's why the shift I've realized is not to create a "business" but a semi-passive income stream. Where we can Productize our knowledge, get world class client results and work as much or as little as we please. The biggest trap with this is actually doing so much work because you're programmed to even though you "have to", I didn't really understand the freedom of an income stream until my second daughter was born and I took a month off watching the Olympics while the Stripe account just kept growing and growing. And with AI, I see a massive turning point. Not outsourcing ourselves or doing dumb 💩 like making an AI Clone that's going to do everything for us. Instead, it's the art of creating offers that are so damn good they scare the biggest competitiors. Because for some weird reason, the coaching industry is so far behind on using AI Infused Offers. They dabble giving prompts and templates away. But seriously miss the mark of what's possible. That's why I decided to do two bold things: Partner up with Jack "$100M" Campbell my business partner on the publishing side to come into The Productized Coach to help folks crush it. Put together a new founding member group who want to start or turn their "business" into a Semi Passive Income Stream.

Hey folks, I decided I wanted to make this a little bit more interactive and actually help you ship a tool within the next 60 minutes that we have together on Tuesday. Can you please go into the school membership area #Tools You Need + How to Install Them and make sure you have accounts to all these tools? Even if you have a paid Claude Account, I would still test clicking on that link because it may give you free Claude Code credits, which will come in handy. Everything else is a free tool that you can use and I expect you won't have to pay for unless you start serving hundreds of thousands of users.

We go live at 10:00 AM PST First thing I'm doing because I can't "close" a Skool program down is doubling the price for The Anti Prompt Method. Even at $200 will be well worth it if you make a better offer that gets clients & buyers. All I ask if you're joining last minute is to make sure you go and paste the mega prompt located here #Tools You Need + How to Install Them as we're going to be actively building a tool today to show you the workflow. And to be clear... If you've never used Claude Code in your life... If you get anxiety from gurus online talking about all these AI tools and complex workflows... If you see the potential with using AI to build your own tools but just want the "non developer" way to get it live... ...this is for you. All the details are here: https://antipromptmethod.com/ See you all soon 🤖 Zac

This is going to show you the essentialist workflow I used to flip a $24K launch into a $74K launch using Claude and old transcripts, PDF's and resources gathering digital dust. If you have assets and want more than just a GPT without being the least bit technical, this is for you. Details are here 👇 https://antipromptmethod.com/

Partner offer is still cranking 1K/day in ad spend. Interesting to see worldwide targeting is failing us and getting us worse traffic than ever before. Be mindful if you're testing worldwide. A big insight during this process of running up ads compared to what I've previously done... ...worldwide ads are not working nearly as well. For my campaigns I would always literally just turn worldwide on and it would work better every time once we had significant pixel data. For this offer they bomb every single time. I'm not sure if that's because of the offer itself or it's the change in the algorithm but whatever it is, good to be careful of. Currently just targeting four or five countries plus all of Europe and that seems to be working. Currently working on two SaaS apps. First is a new version of the AI Library for The Productized Coach. And the second is a platform for our partner so we can make the offer more "DFY" and less reliant on the expert plus makes the offer 10X better. New 1-on-1 client lost a high 6 figure amount last year from ads, agencies and sales teams... ...also drained his soul of passion in his business. He was completely disconnected. So we dug deep and made a new offer he's 10X more passionate about that's focused on a major trend in the market that major competitors aren't covering... ...and he is now LOVING it! Enrolled 3 new clients off an initial launch and I bet he'll get to 10 before the offer closes down. All without overpaying for a sales team and dropping a mil booking calls. Finishing up the new version of Sell While You Sleep 2.0. Long overdue. My previous attempts to create it just weren't sitting right. Figured out why and now getting the team to deploy page next week then creating the assets. Plus just learning a TON (Claude Skills, Claude Code, Comparing ROASPY and Hyros attribution etc). But enough about me... I'm going to be recording more YT content and having a lot more workshops. So...anything you're struggling with?