Flexible Ads · Sell While You Sleep

Flexible Ads

Hi Zac! So I just want your opinion on this. Obviously there is no hard rule on any ads strategy and you will probably tell me to test it lol, but what do you think if I do the one campaign, 2 ad sets but no flexible ads? Just "regular" ads. And on the side I do a testing campaign and when I have winners I move it to that main campaign like yours. Because how I see this is maybe adding a flexible ad with untested ads could crash my campaign's performance in the long run. Or does it not make sense since meta won't spend on bad ads?

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