Newsletter/email list handover

I'm taking over a 15K email list for a OG coach/teacher who are now only focusing on educating coaches in his methodology. The list was responsive when he was sending nurture emails 1-2 times a week, but he has not done that for the last year and a half or so.

It has been cleaned up, and he has bought tech assistance to make sure the new emails are seen.

I'll be selling a repurposed evergreen offer that has sold 10K+ pieces in different variations, and we're treating this as a "new branch" of his business. Meaning I got full control.

The plan is to have him send out the first email saying hi, long time, this is what's happened and here's what I'm doing now. Then introduce the new branch and the mission they are invited to join, and at the same time introducing me as the trusted partner running it.

I'll then be sending 3-4 nurture & pick emails a week, and a "real" campaign each 2-3 months.

I'm thinking of this as kind of a newsletter handover situation, which I have not done before.

@Travis Sago

QUESTION: what specifically in this type of handover should I absolutely have nailed down for it to work?

My checklist says:

- Email 1: OG says hi, why he's been away, what's happening now, asks people to write back with anything they want to know more about, and introduces me as the person "running" this. (his signoff)

- Email 2+: I introduce me.. (my signoff from here on)

- I give out a few freebies very quickly and start sending out content

*Maybe email 1 should be split into two emails with his signoff? The danger I see in having him send more than one email, is that they may "opt back in" to receive emails from him, and then drop off when he introduces me. So better to lay it out in the first email.

Thoughts?

This is a $1,5K offer and there's a $12K backend upsell for buyers who are coaches/healers.

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