Travis mentioned that there are 1000s of DEEP POCKET businesses that pay $1000s per month to get in front of the RIGHT EYEBALLS...and size matters less than having the right members or subscribers. And even though this is at the upper end of what is possible I wanted to share another example of how this is happening right now. Check the post from an acquaintance of mine and the numbers that companies are paying to get in front of these audiences. They are sold out for years. Time to own some media!! I'm sharing his post below 👇 ==== $5.6M for a podcast sponsorship and everyone's mad about the price. But nobody is asking the most interesting question: Why are Acquired FM's ad slots sold out? but first, here's what people are getting wrong about the price: They're comparing their B2B listener count to bigger, more popular podcasts and working backwards from the price. That comparison doesn't work. Sam Parr said it best: media value = audience size × buying power × how influential you are over them. That's literally it. Acquired has 1 million listeners per episode — operators, VCs, executives with real software budgets. And long-form, deeply researched content means the trust and influence over that audience is unlike almost anything else in media. So the CAC math flips completely. If your ACV is $200k and you close 20 deals, you just made $4M back on a $3M bet. Where else do you reach 1 million of these exact people? Which brings me to the part that actually broke my brain: Sold out through most of 2028. Next available slots: 2029. Brands are committing $3-5M in budget three years in advance. You don't do that speculatively. You do that because the math has already worked and you want to make sure you're not locked out next time. Is it in my budget? Absolutely not 😂 But the logic is hard to argue with.

how do I transition this to some PSM style instead of the auction?

Hey hey fellow Ronin, I did reach out to the toy industry expert but didn't hear back. Yesterday she did a masterclass on how she's using AI tools like ChatGPT, Claude and Gemini. It was informative and she definitely isn't lacking in personality! As an attendee, she sent out this survey to me just a few minutes ago: Hey, Thank you so much for joining yesterday's masterclass, the questions and energy in the room made it so much fun to teach. A few people in the chat asked about the AI prompts and Skill files I demoed. So, I'm thinking about packaging them up as a standalone resource, organized by use, with context on how to use them. Would that be something you'd actually use? Before dedicating time to it, I genuinely want to know if it's something you'd want. Hit reply and let me know. Even a one-word answer helps a ton! Thank you, NAME Here's how I am planning to reply: Hey NAME, Coaches often demo tools and processes inside a masterclass... Then survey their audience and get signals that indicate desire... Only to put in the time to make it available and the sales don't translate to demand... We’ve been running 5 and 6-figure auctions and pulling out 100 ready-to-buy now leads in under 24 hours and they tell ME how much they’re willing to spend! Then we're collecting the payment right after the auction, not only from the winner, but from up to 95 percent of the bidders too! I’ve got a bumbly loom showing what we’re doing, wanna see it? - Chad Boswell PS You can't buy anything. But after seeing the excitement in the masterclass yesterday, I think you'd clean up running an auction for BUSINESS NAME. It's a blast watching everyone placing bigger and bigger bids in the comments. It goes CRAAAAZZZY. I know peeps really dig what you're offering! Thoughts or feedback before pressing send? - Ronin Chad

Excited to be here with y'all! I actually joined the trial last year but had to bounce for personal reasons. I'm 26, studied to be a Photoshop pixel pusher, then did some freelance copywriting, and then decided hey....I h8 chasing clients! Ronin spoke to me like the guardian angel that was always there. I always knew I'd be a businessman since I was small, watched movies seeing men in suits shaking hands discussing deals, "I'll only take 20 off the top", and mostly movies like Straight Outta Compton and Get On Up where I was exposed to record deals, and how the label managers get paid. I never knew what it meant. I thought royalties were small change. But it builds up slowly, and the fact that you can choose how much work you want to put in, reducing your own cut so you don't have to pushy no buttons, is REVOLUTIONARY in my eyes as someone who used to stay till 12am at the design studio for pennies. Bottom line, I'd rather be the manager than the musician. Thanks Travis for your hard work and generosity to provide us with gold, lots and lots of it! I'm excited to connect with y'all fellow Ronin 🥷

Plz do NOT read if you can’t face a hard ass truth… I can predict your future by your response! No apologies for not sugar coating this; If you don’t own shit you don’t get NO rent!! …If you only get paid for your time and energy to pass go? …You are cooked! Inflation will eat ya alive. Hard truths? Yes, my friend It is. I’m not here to please. I’m not here to sugar coat! I’m here to level Ronin up. You don’t need a huge bankroll to control Digital Land. You need acquisition skillz and Mojo! I can own digital land for $1 down! Then flip digital land for 1000% returns… Next… …own..Boardwalk….and… Rent it out forever for big $$$! Every time someone lands on your property you get RENT. …or Own nothing and PAY rent to the OWNER…only forever! Owner? Or Renter? Leverage what you own? Or… Sell your TIME, energy and life?? Life and money IS like the game of Monopoly. Do you want to OWN and collect rent? Or… Pay RENT? What say you? A. Own and collect! B. Pay rent forever! 👇 Rooting for Ya, Travis