Auction Style to Book Sales Appts.

Hey

and other auction heros, would appreciate your insights on this one:

I'm looking at a deal right now where they're selling to primairly doctors and have an ascension model that starts at $997 per month and goes up to $47K for licensing. This company has been around for a while and has a sales process where two former clients who are doctors have a one-hour education call with prospects and close from there.

Because there are a lot of complexities to the sale including potentially technical medical questions, I'm thinking of running an auction but having the tapping to lead to sales appts. They've got a big email list with plenty of unconverted leads who have never booked a call.

Has anyone done an auction this way before or would you still recommend testing the folow-up tapping direct to offer first and then only get them booked for a call if neccessary?

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