Document Link https://docs.google.com/document/d/1VOiIvi7oSce0TrK6o75iZ_qOKfKqsFRki9UF1bWIGc8/edit?tab=t.0 You are all busy. Take time for yourself and find time to journal. We all need time and space.

Dear friends, It’s the end of February already. I won’t be on the call tomorrow, my grandson turns one, and that clearly outranks everything else 😊, but I did want to share a quick reflection from this month. February was about identity, and honestly, it confronted me. Through my daily reflections (yes, still using my ChatGPT coach that I shared with you all), I started noticing a subtle pattern: I’ve been living with the belief that every single day must be a growth day. More output. More discipline. More progress. It sounds strong. But underneath it was pressure. What I discovered is this: I don’t thrive on activity, I thrive on meaningful leverage. When I’m building something that truly moves the needle, I’m calm, focused and often in flow. When I’m just being busy to prove effort, I fragment. I also caught an old reflex; defending or justifying myself when challenged. That’s not who I’m becoming. This month wasn’t about doing more. It was about returning to who I actually am: a builder focused on impact, not optics. Grateful for this group 🙏

I hope each of you get a chance to dig into this document. This is what I was referring to on last week's call. If you take a few minutes to think about the questions, it will work your way into Identity. Our emotions drive our directions at times. When we can point to where we are on the emotional ride, it makes things a little easier.

Uncover why you often quit just before hitting the jackpot and learn about the five emotional stages of change: 1. Uninformed optimism 2. Informed pessimism 3. The valley of despair 4. Informed optimism 5. Success and fulfillment. Understand how emotions play a crucial role in derailing your progress and discover strategies to navigate each stage effectively, ensuring consistency and eventual success. Track your progress, stay committed and achieve your goals. Comment 'stage' to get a one-page worksheet detailing each stage and how to manage it. https://youtu.be/ser-eD7SXOY?si=P4AfLe66IKfWxig4?v=

I started this week with a lot of drive and intensity. Then today, the CEO asked me to work on something that required effort, but didn’t feel like it would move the needle in a meaningful way. That’s when I noticed my false identity showed up: “Just work harder. Put in the hours. Be useful.” But underneath that was a deeper truth. I don’t actually thrive on activity. I thrive on meaning. On work that creates leverage, direction, and real impact. Today felt uncomfortable because my old identity wanted to stay loyal to busyness, while my real identity was asking a different question: "Does this actually make a difference?" That tension was the signal. Curious where others are noticing this gap between activity and impact this week.