Are you all open to going back to book learning? While I love Ben’s stuff, it gets stale. Or maybe it’s just me. If it’s a “YES,” I’d like to suggest a book that I’ve enjoyed: Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results (released March 10, 2026) by Nir Eyal, with Julie Li, explores how hidden, self-limiting beliefs dictate our actions and offers science-backed methods to replace them. It introduces the "Three Powers of Belief"—Attention, Anticipation, and Agency—to help readers reshape their mental models for improved health, relationships, and career success. If “Yes,” but a different book, provide your suggestion in the comments.

I love this so much! New reframe into a new habit! Thanks to Dwayne, I updated the link. https://x.com/abuchanlife/status/2011243915798782120?s=20

Where do you find Self-Awareness?

Hi all. I hope everyone had a wonderful Easter weekend. We are headed to Charleston this week to take our daughter to the beach. If anyone can host on Friday, that would be very helpful.

After speaking to people, I changed my strategy and went all-in on one thing. I realised that the one thing that people want the most is discounts. And so, I decided to become a discount seller. If you wanted one of my products at a 10% discount, I’ll sell you just the 10% discount, because that’s the thing you’ll be most excited to tell your friends about. This has proven effective, and business is great. I have a package deal, a monthly offer, and even a subscription service–it’s the hottest thing on the market right now. Of course, this has the word ‘Scam’ written all over it, so don’t quote me on it!