Quick shoutout to @Blair Stevenson , founder of Brava, a performance leadership consultancy in New Zealand, and who’s soon to launch his Skool community after weeks of focused work together. What stood out for him in our sessions wasn’t flashy tactics: it was the small, intentional decisions that stacked up: - Clarifying the culture he wanted → then defining concrete actions to support it - Pressure-testing ideas instead of running with first instincts - Choosing Skool deliberately for simplicity and long-term leverage - Designing engagement on purpose, not by hope Blair came in thinking he’d already thought most things through. What unlocked progress was slowing down and working through a clear, structured process, not more tips. This is exactly the kind of work we do in our recently launched group coaching: thinking better before building more. If you’re building a Skool community and want that kind of clarity (and pushback when needed), you know you can find it on our Premium tier👇 https://skool.com/professor-game/plans

Hey friends — here’s the big update I teased 👀 After years of teaching, using, and admiring the Octalysis Framework… I’ve officially joined The Octalysis Group as Head of Engagement Strategy in Europe! 🙌 This wasn’t a quick decision. It came after deep conversations, time with the full team, and realizing just how aligned we are in purpose and mission. The retreat in Dubai sealed the deal. But don’t worry — Professor Game stays independent. The podcast continues, free as ever, and focused on what it’s always been about: making gamification practical, ethical, and effective. I’m beyond excited — and super grateful to have this community here to share it with. 🙏 If you want to talk about how this might apply to what you’re building, just DM me “CHAT.” Let’s gooo 🚀

I’ve been thinking a lot about streaks lately. Not the “fun” kind, but the kind that quietly crush engagement. In this episode, I dig into why streaks often backfire: one missed day, the streak resets to zero, and suddenly the user’s identity (“I’m a meditator,” “I’m a language learner” or a Skool flame-bearer) collapses with it. That’s when the rage-quitting begins. The good news? Flexible streak design, recovery paths, and better messaging can completely change the retention curve. Streaks don’t need to be a time bomb, they can actually support long-term engagement when designed with human psychology in mind. What’s your experience with streaks, have you ever quit an app because you lost one?