I'm posting this as a thank you to @Dan Harrison for all his help. Dan's stuff is legit, a huge time saver and works (thanks Dan!). I actually built my last business to acquisition with google ads. I'm an idiot for not doing more of this sooner. Thanks again to Dan for the reminder. So if you're stuck in planning mode, get off the bench and just do it. If you're not in Claude for Coaches, you need to be, it's a game changer, so come join us - https://www.skool.com/claudeforcoaches/about?ref=55b14773c5ec42708b063c6a5e5b8f1d OK, here we go. I spent $2,078 on 2x Meta Ad campaigns so you don't have to, running Dan's workshop strategy. Here's the deal: Organic content wins are great, but I want more control over my revenue and business growth, so: - I ran Meta ads to my new Skool about page - Spent $2,078 in total - Used 4-6 different creatives in each campaign - Started with FREE memberships to get first 100 - Claude ran the whole thing via Meta Ads MCP - 40 members joined in 2.5 days (all are ICP <-- AMAZING) - 110 members and growing over 2 campaigns -16 days Here's what happened: It worked! But with some learning curve I'll share below. You can do this with a lot less budget than I did. - Campaign-#2 cut my cost per registration by [UPDATED] 47% <-- HUGE - Wasted about $400 on the first campaign on high cost placements and limited ad formats - Highest cost per registration (placements) was $68.54 <-- this was ridiculous - Lower cost per registration (placements) was $5.04 - Gained 110 members and counting - Cost was high in total but learnings have been PRICELESS - The data alone from these campaigns will save me THOUSANDS moving forward - I rejected about 5 applicants that were an ICP mismatch BIG Lessons Learned: 1. Claude can setup and run the campaign, but you still need some knowledge to guide it. 2. You DO NOT want to advertise on every platform/placement - Test and filter in campaign-1 3. Test lots of ad creative formats and let the algo do its work, add 6-10 to start. 4. Test messaging in TEXT ONLY formats first, take winners to a new campaign to reduce CPR 5. DON'T PANIC - let the algorithm do it's work <-- I'll repeat this. 6. DO NOT TOUCH YOUR CAMPAIGN FOR 7-DAYS! Cost per signup drastically reduced on day 7 7. LET THE ALGO DO IT'S WORK <-- seriously, set a budget, spend it, gather data, iterate and improve. 8. You can load as many ad creative styles as you want, more is better for the algo 9. Plan to run multiple campaigns - Test campaigns, core campaigns, retargeting etc etc. 10. Run retargeting campaigns - Very low cost per result, it's a warm audience. Non-negotiable. 11. Ads are about testing and data - It's a long term strategy not a hail mary