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Six bears and two flat tires ...
I Spent the weekend in Whistler with my men's group. Hiked a mountain. Saw six bears.... SIX! Pretty wild. But by bear number four you stop taking photos and just sort of nod at them like neighbours. It was a great weekend. I felt like a better human on the way home. ... For about 90 minutes. Then I hit a construction zone... rolled over some jagged chunk of road that was pretending to be pavement... and popped two tires. Not one tire... Two! F*#K! All I hear is "thunk ... thunk" and then my dashboard lighting up like a Christmas tree. Now here's the thing about two flat tires... One flat is annoying. But you've likely got a spare. not a big deal. Twenty minutes, switch the tire and you are home by dinner. But two flats is a tow truck ride from a dude named Cody. Because nobody carries two spares... I even sent claude a message just to double check. Nope... only 1 spare And so... One extra thing went wrong and I went from "minor inconvenience" to... "sitting on a guardrail on the side of a busy highway for two hours with nothing to do but think." So naturally I thought about my business. (It's a sickness... My wife has mentioned it.) Anyways... As I was thinking about the business it occurred to me that this scenario is kind of how coaching businesses stall. Not from one big dramatic thing. But rather two or three small things going wrong at the same time... and you've only got one spare. So I made a list and ran through ALL of the pieces of the system I am running right now that helped me go from $14k/mrr to $100k/mrr in 4.5 months. And tomorrow I am going to walk you through all 11 elements of this system AND show you how to build each of them so you can finally scale your coaching business... and not burn out. The Workshop is called the Platinum Playbook™ 💎 Friday, October 9th. 10:00 AM PST / 1:00 PM EST. Free for you as a member of Claude for Coaches Just make sure to register here to get the zoom link
Six bears and two flat tires ...
CRM System
Looking for a CRM system, preferably something I can connect with Facebook Messenger... Curious if any of you guys use a CRM, and if so what you use?
What Would A Guru Do?
My new community just went live, and now I’m working on traffic. My guess is that the warmest audience is already on Skool. People here understand communities, so showing up and being useful in other rooms should beat cold outreach and traffic through other platforms. If you’ve grown your community, what actually worked? Being active in other communities, content, partnerships, or something I haven’t thought of?
13,900 members here.... and one awkward realization
So I've got almost 14,000 members in this free Skool community. Won the Skool Games three times. And built the entire thing with the idea that: Generosity is my growth strategy And I'm about to say something that makes me sound like a guy who just discovered fire lol. Here goes: Free is wonderful ... and I was asking it to do a job it was never built for. Let me explain. For years my model was the one everybody runs. Free group. Post daily. Go live. Nurture everybody. Be helpful. Eventually a few of the warm ones book a call and some of those say yes. And it WORKED. (I'm not knocking it. I still have the group. I still love the group.) But here's the thing. A free community is amazing at a few things: 1. Getting people in the door. 2. Letting them hang out and get to know you. 3. Building trust over time. 4. Simple path for all your free resources Know what it's NOT built for? Deciding and activating. Nobody walks into a free group and decides anything. They lurk. They like a post. They "save it for later." (Later never comes. Classic.) So you end up doing what I did ... using sales calls as the decision mechanism. But you end up on calls mostly with lovely people who were never going to buy. And meanwhile you're posting every day for thousands of folks just to book a couple calls with lookie loos. Anyway - About 5 months ago I tried something that felt weird at first. I kept the free group exactly where it was ... And added a low ticket workshop community. Low ticket. one time payments. Workshop Every week. Real work happening live. People pay a little to be in the room. That's it. Here's what happened: The people who paid showed up. (Shocking, I know.) They showed up ready to decide. Because they'd already decided something small when they paid. The one time payment paid for the ads. So traffic stopped being a thing I was scared of and became a thing I could predict. And the workshop is where I make my weekly offers.
13,900 members here.... and one awkward realization
Removed daily instagram posting from my task list
automated my instagram posting (finally phew). System reads the content calendar, pulls the post from google drive with caption and hashtags, fires it on the right day. Reels, carousels, images all covered. Runs daily on its own. For anyone building a lean content operation this is exactly the kind of thing that quietly saves hours over a week 👍
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Lifestyle Founders Group™
For High Ticket Coaches, Consultants and Founders who want to build a life... not just a business.
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