So I've got almost 14,000 members in this free Skool community. Won the Skool Games three times. And built the entire thing with the idea that: Generosity is my growth strategy And I'm about to say something that makes me sound like a guy who just discovered fire lol. Here goes: Free is wonderful ... and I was asking it to do a job it was never built for. Let me explain. For years my model was the one everybody runs. Free group. Post daily. Go live. Nurture everybody. Be helpful. Eventually a few of the warm ones book a call and some of those say yes. And it WORKED. (I'm not knocking it. I still have the group. I still love the group.) But here's the thing. A free community is amazing at a few things: 1. Getting people in the door. 2. Letting them hang out and get to know you. 3. Building trust over time. 4. Simple path for all your free resources Know what it's NOT built for? Deciding and activating. Nobody walks into a free group and decides anything. They lurk. They like a post. They "save it for later." (Later never comes. Classic.) So you end up doing what I did ... using sales calls as the decision mechanism. But you end up on calls mostly with lovely people who were never going to buy. And meanwhile you're posting every day for thousands of folks just to book a couple calls with lookie loos. Anyway - About 5 months ago I tried something that felt weird at first. I kept the free group exactly where it was ... And added a low ticket workshop community. Low ticket. one time payments. Workshop Every week. Real work happening live. People pay a little to be in the room. That's it. Here's what happened: The people who paid showed up. (Shocking, I know.) They showed up ready to decide. Because they'd already decided something small when they paid. The one time payment paid for the ads. So traffic stopped being a thing I was scared of and became a thing I could predict. And the workshop is where I make my weekly offers.

Many people have been asking me about the funnel I am using to shoot up the Skool Games Leaderboard. (Currently #44 on the entire platform 🙌🏼) but the funnel is the part that mattered least. In fact I will just tell you that part right now: I run ... a $47 workshop community, I fill it with ads. run one workshop a week, and an offer at the end of every workshop. You could copy that by Friday.... And it probably wouldn't work for you, because a strategy only pays out what the four levers underneath it can support. So in this video I walk down the 5-lever pyramid, weakest lever first: 1. Strategy — the tip, and the smallest lever. Copyable in a day. 2. Skills — advertising, storytelling, sales, tech. Years to build. 3. Systems — ads, workshop creation, show-up, onboarding. Run by AI, automation, or my EA. 4. Signature Offer — six years refining one offer, not replacing it every year. 5. Self-Leadership — the base, and the biggest lever by far. Comment Worksheet for the Doc and let me know in the comments what did you like or learn. LFG

In 2020 I sold everything and moved to Mexico for 2 years. Built this entire business from there. Beach, laptop, questionable wifi. Which sounds way more glamorous than it actually was. But something happened down there I've spent the last few years trying to bottle. Being out of your normal life does something to your thinking. Not the "inspiration" stuff. I mean Actual structural change. You stop defending the business you built... and start seeing the one you could build. So I started running retreats and learning from @Alexander VandeLaar (the retreat master) to see if it would happen to other people too. Alexander and I have done many together at this stage. And I'll tell you what I didn't expect: it works every single time. Not "people left feeling motivated." I mean people's lives changed. Businesses rebuilt. Marriages, honestly. A few people walked in one person and flew home as somebody else. I've built a lot of things. Sold a company. Won some stuff. Hit some cool numbers. But creating these rooms and spaces for transformation are the best thing I do. Most fun. Most fulfilling. Most freeing. This is the real work. Everything else is almost boring ;) once you've experienced it. Anyway ... number the event & villa are locked in. Dates: booked. Villa: booked. Speakers: booked (a couple I'm not announcing yet, and you'll like them). Applications are open as of right now. 15 people. That's it. Also the investment for this retreat will be double next year. This year's investment is the "early bird" Two things we intend to go deep on: AI: not "here's 40 prompts" AI. The actual build. Agents doing the work you're currently doing at 9pm on a Tuesday. Abundance: because I've watched brilliant people install world-class systems on top of a scarcity brain and go absolutely nowhere. The tech is the easy part. The operator is the bottleneck. Always. Those two together are why these weeks hit the way they do. Fix the machine and the person running it.