I resolve to continue a lifelong pattern of personal development. One aspect of this journey (for me) will be to internalize the universal truths Russell discusses and develop these skills to help others and literally make the world a better place. Some of the language around the “dark arts” of persuasion is calculated to seem secretive and mysterious, whereas the same content can be viewed as a powerful framework for good - one followed by many revered figures in history. Joseph Campbell refers to the hero’s journey, but we’ve all seen or heard tales of great people who invoke followership (or even follower-worship) by inspiring greater goodness if not outright greatness in others. Think of ancient thinkers, prophets, or leaders like Moses, Solomon, Confucius, Christ, Gandhi, Mandela, Lincoln, King, Kennedy, as a start. Vic Frankl and Napoleon Hill in their way too. Each used a similar approach to captivate and motivate people to follow their example, and enrich the lives of others much as their own were elevated by enhanced enlightenment and intentional living. I see a similar potential inside the process Russell describes for “selling” stuff. 1. Origin Story - How you discovered X 2. Strategy - What has to be done 3. Tactics - How to do “it” 4. Offer & Close - Value Stack The Big Domino idea - followed by evaporation of roadblocks related to specific vehicle, internal, and external concerns, supported by credible case studies/social proof, and triggered by a clear call to action with perceived alignment to a desired outcome. I note from the materials here: - People seek Transformation not Information - Confession - recognition and acceptance of imperfection coupled with absolution and permission to alter their circumstances and achieve their greatest desires BY doing what you want them to do. - This is the Pied Piper pattern - something you can use to lead people to heroic heights or into foolish behaviours. How you use it is a reflection of what you are. How I want to use it is to amplify a lifetime of work that can significantly reshape the relationship between society, worldwide food production, by supercharging healthy land, people, and nature based businesses that all rely on universal principles of ecology, economics, and behaviour.

Hey friends, Will here. I need to share something that completely changed the game for my business this year—my real estate and coaching funnel built with ClickFunnels. Before this, I was constantly chasing leads, juggling follow-ups, and honestly… spinning my wheels. Every month felt like a battle. But once I implemented a high-converting ClickFunnels system, everything shifted. Suddenly, my business wasn’t just moving—it was booming. Here’s what my funnel looked like this year: 🧠 The Structure That Worked - Free lead magnet → email list - Low-ticket offer ($47–$297) to warm leads - Mid-tier coaching ($997–$2,497) - High-ticket coaching ($5,000–$15,000+) 📊 Some Real Numbers from 2025 - Monthly website traffic: ~10,000 visitors - Leads captured: ~1,500/month - Sales calls booked: ~75/month - Deals closed: ~22/month (avg $5,000) 💰 That’s $110,000/month in revenue. Annualized? Around $1.32M. And if I scaled higher-ticket offers… we’re talking $2M+. What blew me away? Funnels start making money even before coaching: - Low-ticket tripwires - Group coaching or subscriptions - Affiliate offers - Paid ads driving net positive revenue Depending on strategy, this can add $100K–$500K+ extra annually. Bottom line: A well-built, fully optimized real estate coaching funnel in ClickFunnels is not just a tool—it’s a revenue machine. With the right traffic, email sequences, and conversion strategy, seven figures in a year isn’t a dream—it’s reality. I wouldn’t have gotten here without my expert, fully trained under Russell Brunson’s ClickFunnels program, who helped me build and optimize every step of the funnel. Seriously, I owe a huge thanks to him… and to Russell for creating a framework that actually works when you put it into action. 💡 Here’s the kicker: What I’ve just shared is just the tip of the iceberg. The real “secret sauce” my expert uses? It’s so effective that it’s hard not to ask… If you’re reading this and thinking, “Wow, I need that in my business,” then yes… you’re exactly right.