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"Today I was reminded why coaching matters. Not because of a big breakthrough, but because a client paused… smiled… and said, ‘I didn’t realize I could think this clearly.’ That moment—when confusion turns into calm— that’s the work. If you’re ever doubting your impact, remember: you don’t have to change a life today. Sometimes helping someone breathe, see, or choose clearly is already a win.”

A building is not finished until the roof is on. It doesn't matter how nice the foundation is if you don't complete the structure. Right now, you have unfinished bridges in your funnel. Today, we close the gap. DAY 23 TASK: Identify the biggest "incomplete" part of your funnel architecture and attack it. Examples: • Finish the Order Bump copy. • Connect the domain name. • Test the purchase pixel. • Finalize the Thank You page. • Write the first follow-up email. Stop adding rooms. Finish the roof. P.S. If you missed Day 22 ➡️ Teach One Lesson, here’s the link...

One of the most useful mental models in marketing comes from Eugene Schwartz. Levels of awareness. Not everyone who sees your ad is thinking about the same thing. Some people are problem unaware. They don’t think anything is wrong yet. Some are problem aware. They feel the pain, but don’t know what to do about it. Others are solution aware. They’re already evaluating approaches. (Yes, there are more levels = product aware, most aware but these three will carry most funnels.) Here’s where things usually break. People write one ad, for one level of awareness, and send everyone to the same opt-in page. That forces the prospect to do the mental translation. Instead, your ad and opt-in should meet people where they already are. Quick weight loss example. Problem unaware: “Why you feel tired and sluggish by 3pm every day” No weight loss mentioned. Just a symptom. Problem aware: “Why dieting and cardio stop working after a certain point” They know the pain. They don’t know the fix. Solution aware: “Why strength training beats cardio for fat loss” or “The metabolic approach to weight loss most people never try” Now the solution category is clear. Different awareness. Different headline. Different framing. Same audience. Same destination. Here’s the part most people overcomplicate. You don’t need three different funnels. In ClickFunnels, you can create one opt-in page, clone it twice, and tailor each version to a different awareness level. Then use Redirect Override to send all three to the same next page. Same thank-you page. Same VSL. Same sales page. Same backend. Different entry points. One path forward. When you do this, two things happen. Your ads get cheaper because they feel more relevant. And your funnel feels smarter because the first message matches what the prospect is already thinking. If your opt-ins feel off, it’s rarely the offer. You’re just talking to the wrong level of awareness. Simple shift. Big leverage. 🚀 - James

I have seen this guy Robert Johnson and I think admin needs to check him out.