Trust Is the Shortcut: Why People Say Yes Without Pressure
I launched a brand new piece of software recently. Brand new offer. Not a small price tag. And I started talking about it. What surprised me wasnât the excitement. It was how little traditional âsellingâ was required. No webinars. No long sales calls. No heavy persuasion. People just.. said yes. I was talking with my coach about this today, and she said something that stuck. Thereâs a real shift happening. In a world where almost everything can be fabricated with low effort.. fake accounts, AI bikini models.. trust is becoming scarce. And scarce things become valuable. I donât think people said yes because the pitch was perfect. I think they said yes because of trust. For the last two years, Iâve made a commitment to post every single day. Consistent daily output. This signals a certain level of organization.. commitment.. stability.. and care. It tells people youâre not going anywhere. And that matters a ton.. especially now. Because in an era of instant unconscious competence via AI.. genuine confidence and consistency stand out. But you canât shortcut credibility. If you want people to say yes without pressure, do the unscalable thing. Help people for free. Create real value. Stay consistent long enough for trust to compound. It takes time. But once you have it, itâs incredibly hard to compete against. đ - James