Over the past couple of days I’ve gone through the Fountainhead course again and I am working on my offer and slides. I love the process. Learning so much. Have created first draft of first 25 slides of Percect Prezi. Will be on show and tell later to get guidance. Motivated by what lies ahead. #primemoveraward #2commaclubandbeyond

I've got a client who spends tens of thousands of dollars a month on paid traffic. He's scaling ads and growing fast. Everything looked right by every number he could see. Then he found out some of his customers were paying and never getting the course. A handful. Just enough to slip past without anyone noticing. The crappy part is he didn't find out from a report or a dashboard. He found out because the customers who felt like being nice sent him an email.. And the ones who didn't left nasty comments on his ad. He could tell you his cost per click to four decimal places.. Exactly which ad, which audience, which day of the week converts best.. And past the sale.. nothing. A black box. We have stats on every part of the funnel right up to the purchase, then assume delivery works because it usually does. Usually isn't the same as always. And "always" is what the customer paid for. The fix isn't complicated. Track delivery the same way you track a click. Flag anomalies automatically. Retry the failures before a human ever has to notice. You shouldn't need a customer's mood to tell you the system's broken. I'm building this kind of visibility into Funnel Pulse right now, because it's the same gap I keep finding in businesses that look completely buttoned up from the outside. If you're scaling ads and you've never actually audited what happens after the "Thank You" page, that's worth a look before it costs you more than it already has. 🚀 - James

One of the biggest mistakes I see is treating a website as a one-time project. Your business changes. Your customers change. Your competitors change. Your website should change too. The best-performing website is rarely the one that was perfect on launch day, it's the one that's continuously improved over time. Question: When was the last time you made an improvement to your website, no matter how small?