I got to tell you about this story. I had almost signed a client who bought a business from someone, and the login to the old site got lost in the handoff. So the client built a funnel from scratch and pointed the domain, which was awesome. The only problem is that, due to a DNS misconfiguration, the old site was still showing up in Google. Which wouldn't be bad, except it still had the old owner's phone number on it. He kept getting calls asking about the business he'd just sold. Not a good look.. So anyway I was talking to this prospect and before I even took a payment, he client was asking for help. So I went in, fixed his DNS, and he was off and racing. Once he became my client, I put him into Funnel Pulse. Three or four weeks later, I was working on his funnel and got a notification that his site wasn't indexed. I'm thinking there's no way that's true. I'd just searched for his site the other day and it came up fine. At first I figured it was a bug in my own software.. But I went and checked it myself, and sure enough, the site wasn't coming up. I dug into the settings on his Funnel Hub, and there it was.. no-index was turned on. For three-plus weeks, nobody could find this business on Google, Bing, anywhere. All that traffic went straight to competitors instead. Once I flipped it back, it still took time to climb back into the index. All told, about five weeks of lost search traffic. What would that do to your business? I see this happen all the time. You'd be surprised how many people's main websites aren't searchable on Google right now. This is your reminder to go check yours. And if you run an agency, this is something you need to check, and double-check, for every client. The moment it breaks, you need to know immediately so you can fix it. 🚀 - James

I'm working with a client on a new project. She sells a ton of courses.. like.. almost a hundred a day. At random times.. she gets an email. It's a confused/angry customer that paid and can't log in. It's weird though.. because 95% of her customers are good to go. The other 5% just silently fail. The only hint she has the annoyed email from the new customer. What sucks is most of the 5% don't email. This is what happens when you don't have eyes on the full funnel. Most business owners are completely unaware of the hundreds of ways just like this that your funnel can fail. It's a real risk.. yet totally invisible. And if you build funnels for other people, it's the same risk, multiplied by every client you have. Most agencies find out the way she did.. client's customer complains, then the client complains to you. The agencies I roll with message their client first. "Caught a delivery issue this morning. Already fixed." That client isn't leaving. You just became the one who sees around corners for them. Not "we build funnels and fix stuff when it breaks." More like.. "We're watching, so you never hear it from your customer first." 🚀 - James

There are two paths open to every expert who sells knowledge right now. Most people don't know they're already walking one of them now.. by default. Path one looks like this: You keep your courses. Keep your books. Keep making guides.. Update the slides when something changes. Launch the next thing the same way you launched the last thing. It feels safe because nothing about your business changed this week. Here's what that safety is really costing you.. Somewhere else this week, someone who needed exactly what you teach had a better talk about it with ChatGPT than they ever had with your content. The chatbot won that talk because it listened to their real question.. something your course or book can't do. Your content walks every reader through the same steps, no matter what they actually needed. That's the sneaky part about path one. Nothing feels wrong. The way you're used to doing things just matters a little less each day. Path two is the same knowledge, built a new way. This isn't a small chatbot glued onto your old course. It's your framework, your judgment, your twenty years of "here's what really happens".. built into something that can talk back and forth with someone. Something that meets a stuck person right where they're stuck, instead of making them start at page one. Your expertise doesn't change. The format finally catches up to how people want to learn. 🚀 - James

I have a friend She's crushing it with low ticket offers. 2CC every year. She's scaling ads. And running into issues. Automations don't fire sometimes.. No rhyme or reason.. If this were 2024.. she'd need Zapier. Which is.. Pretty good. Except they nickel and dime you and gate certain features. And stuff just fails randomly without much recourse other than hitting the try again button. It's ok but in 2026 we can do better. I'm building her a custom solution. It's going to do exactly what she wants.. And do it for free. No monthly fee. Because now we can create custom integrations that connect different APIs without having to learn them. Active Campaign, CF, Stripe, Wordpress. All are just a few prompts away. And when it's time to change or add more. It's just a few more prompts and you're done. So much is shifting right now.. it's crazy. The amount of leverage we have access to is unprecedented. So if you're scaling an offer.. And need it to integrate with third party tools.. Instead of handing Zapier $500, $1,500, $3k per month.. Write your own tool and run it for pennies. 🚀 - James

It's super easy to head straight to fear when we think of AI taking our jobs. Understandable. But also a knee-jerk reaction. Here's an exercise I run on a fear like that. Take it and blow it out to the furthest logical extreme you can imagine. Take it faaaaaar out.. as far as you can think. Imagine this.. We get AI good enough to convincingly approximate empathy and experience. Good enough to convincingly recount a story that doesn't exist. A convincing fabrication. That's the scariest version of this I can build. And even there, it falls apart. If you've never felt the terror of war. If you've never sat in the pit of losing a child. If you've never carried the frozen anxiety of feeling worthless and undesirable in your own family growing up.. Then no one's gonna care what you approximate. Most people will reject synthetic empathy. We're already rejecting convincing AI content now. We don't trust it. Trust can't be manufactured through synthesis. It's earned through what you actually lived. So if the scariest version of AI still can't touch that.. the job was never really at risk the way the fear made it feel. Here's what actually is at risk, and it's the part worth your attention. All we have to do is use AI to increase the chances that the person we're helping actually gets the transformation they came for. That's the crux of it. Not "can AI replace what I do." Whether AI can help make sure the people I help actually get where they're going. That's the whole reframe. 🚀 - James