In funnel building, noise is friction. It's the button that is slightly misaligned. It's the color that doesn't quite match your brand. It's the loading speed that is 1 second too slow. You tolerate it, but your subconscious (and your customer) notices it. Today, we smooth the friction. DAY 24 TASK: Fix 3 small Glitches in your funnel or offer structure. Examples: • Fix the mobile formatting on your headline. • Compress your images to speed up load time. • Standardize your fonts. • Fix a broken link in your footer. • Rewrite a sentence that feels clunky. Excellence is in the details. Wish you and your loved ones a wonderful Holiday Season! P.S. If you missed Day 23 👉 Double Down on Your One Goal, here’s the link.

Architects use blueprints so they don't have to redesign the house every time they lay a brick. In funnel building, "re-thinking" every step is the enemy of speed. You need a "Production Line" for your assets. Today, we document the line. DAY 18 TASK: Create a Micro-System for one part of your build process. Examples: • "The Funnel Page QA Checklist (Mobile check, button check, link check)." • "The Offer Creation Template." • "The VSL Scripting Framework." • "The Order Bump Setup Protocol." • "The 'Go Live' Launch Checklist." Build the machine that builds the business. P.S. If you missed Day 17 👉 Upgrade Your Inputs, here’s the link.

Builders who scale don’t plan forward. They reverse engineer outcomes. Today, we future lock the builder identity. 🧭 DAY 25 TASK: Describe the version of you who already built the funnel/offer you want. As it is Christmas, simply try to take out 10 minutes or so to do this today. Examples: • Future me prioritizes clarity over features. • Future me tests fast and iterates. • Future me simplifies relentlessly. Build from identity, not hope. P.S. If you missed Day 24 ➡️ Raise Your Standards, here’s the link.

A building is not finished until the roof is on. It doesn't matter how nice the foundation is if you don't complete the structure. Right now, you have unfinished bridges in your funnel. Today, we close the gap. DAY 23 TASK: Identify the biggest "incomplete" part of your funnel architecture and attack it. Examples: • Finish the Order Bump copy. • Connect the domain name. • Test the purchase pixel. • Finalize the Thank You page. • Write the first follow-up email. Stop adding rooms. Finish the roof. P.S. If you missed Day 22 ➡️ Teach One Lesson, here’s the link...

Architecture is a shared language. When we share our design discoveries, we all build better structures. You have learned something about funnel building or offer design in the last 22 days. Today, we share the blueprint. DAY 22 TASK: Share ONE technical or strategic lesson you've learned while building. Examples: • "I learned that the headline is 80% of the battle." • "I realized my checkout page was too complicated." • "I discovered a better way to structure my VSL." • "I learned that 'who' matters more than 'how'." • "I found out that simple funnels convert better." Pass on the knowledge. P.S. If you missed Day 21 👉 Reflection & Reset, here’s the link.