I’ve noticed a lot of questions in our FBC community about what to do when it’s time to present your free build. Here’s something I want to share that’s helped me! It’s called the “Hit By a Bus” Sales Strategy by McCall Jones. The idea is simple. Don’t focus on selling. Focus on showing the business owner how you can help them grow! Here’s how I’d use it on a free build call: 1. SHOW WHAT YOU BUILT Walk them through their new funnel. Show them what you created and how it can help their business. 2. EXPLAIN WHY Don’t just show them a pretty page! Explain why you chose the words, images, buttons, and layout. 3. GIVE THEM THE PLAN Here’s the best part! Say this , “If I got hit by a bus tomorrow and couldn’t help you, here’s exactly what I’d tell you to do next.” Then show them what else they need to turn that page into a system that brings in leads and customers. 4. LET THE CONVERSATION HAPPEN Ask, “What questions do you have?” If they ask about working together, that’s your chance to explain how you can help! Remember, we’re not just funnel builders. We’re problem solvers! The goal isn’t to pressure someone into buying. It’s to help them see what’s possible for their business. I created this quick reference sheet and for the visual learners like me - to help prepare for your next free build presentation. Save it and keep it handy during your calls! What’s the hardest part of your free build presentation: explaining the funnel, showing the next steps, or asking for the sale? Let’s help each other get better at this! — Renee J. #BlackGirlsHackFunnels2