DAY 1/30: Funnel Redesign Challenge
Since I’m currently inside the FBCC Program, I wanted to push myself to become even better at funnel design, messaging, and conversion optimization. So for the next 30 days, I’ll be redesigning 30 funnel pages and breaking down exactly what I changed and why. Here’s the first redesign 👇 This one was a Funnel Hub page. The page had solid potential, but there were a few key issues that could hurt conversions and create confusion for visitors. So here’s what I changed: 𝐁𝐄𝐅𝐎𝐑𝐄: ❌ No clear headline explaining who they help or the result they provide ❌ Only CTA was joining a newsletter ❌ Messaging felt generic and didn’t speak directly to the audience ❌ Layout felt cluttered and hard to scan 𝐀𝐅𝐓𝐄𝐑: ✅ Added a clear headline + subheadline focused on the target audience and desired outcome ✅ Added a stronger CTA button so visitors can easily take the next step ✅ Reworked the copy to make the messaging more compelling and benefit-driven ✅ Improved the structure with better spacing, margins, and visual hierarchy ✅ Refined the overall design to create a cleaner and more professional brand feel 𝐖𝐇𝐘 𝐓𝐇𝐈𝐒 𝐌𝐀𝐓𝐓𝐄𝐑𝐒: Most funnel pages don’t fail because of traffic… They fail because visitors don’t immediately understand: - What you do - Who it’s for - What action to take next Small changes in messaging, structure, and CTA placement can make a massive difference in conversion rates. Would love to hear your thoughts on this redesign 👇 Cheers, Nitin