One of the most useful mental models in marketing comes from Eugene Schwartz. Levels of awareness. Not everyone who sees your ad is thinking about the same thing. Some people are problem unaware. They don’t think anything is wrong yet. Some are problem aware. They feel the pain, but don’t know what to do about it. Others are solution aware. They’re already evaluating approaches. (Yes, there are more levels = product aware, most aware but these three will carry most funnels.) Here’s where things usually break. People write one ad, for one level of awareness, and send everyone to the same opt-in page. That forces the prospect to do the mental translation. Instead, your ad and opt-in should meet people where they already are. Quick weight loss example. Problem unaware: “Why you feel tired and sluggish by 3pm every day” No weight loss mentioned. Just a symptom. Problem aware: “Why dieting and cardio stop working after a certain point” They know the pain. They don’t know the fix. Solution aware: “Why strength training beats cardio for fat loss” or “The metabolic approach to weight loss most people never try” Now the solution category is clear. Different awareness. Different headline. Different framing. Same audience. Same destination. Here’s the part most people overcomplicate. You don’t need three different funnels. In ClickFunnels, you can create one opt-in page, clone it twice, and tailor each version to a different awareness level. Then use Redirect Override to send all three to the same next page. Same thank-you page. Same VSL. Same sales page. Same backend. Different entry points. One path forward. When you do this, two things happen. Your ads get cheaper because they feel more relevant. And your funnel feels smarter because the first message matches what the prospect is already thinking. If your opt-ins feel off, it’s rarely the offer. You’re just talking to the wrong level of awareness. Simple shift. Big leverage. 🚀 - James

Thirty days ago, this started as a momentum experiment. What it became was an identity shift. Builders don’t stall because they lack ideas. They stall because they keep renegotiating execution. The last 30 days reinforced a simple truth: 👉 Shipping consistently beats planning perfectly. Momentum isn’t about doing more. It’s about doing the right things long enough that they become normal. That’s when offers get built. That’s when traction shows up. Question for all of you: What’s one execution habit you’ve locked in that you’re no longer debating? P.S. Happy New Year... Hope you are going into 2026 with some momentum that we built together over the last 30 days!

🎯 If you're IN — drop a big “I’M ALL IN!” in the comments below! (We want to celebrate YOU like crazy!! 🎉) Not in yet? Still have questions? No worries — we’ve got your back! 🙌🏻 Here’s what to do: 👉🏻 Step 1: Drop your #1 burning question in the comments below — we’ll make sure you get clarity fast. 👉🏻 Step 2: If you’re ready for a personal game plan to hit the ground running, COMMENT "Schedule Me" and we’ll hook you up with a 1-on-1 strategy call! 🔥Already ready to rock and roll??* Skip the line and jump straight into Prime Mover Foundation right now! Let’s GOOOOOO!!! 🚀💥

The Architect has become the Builder. You didn't just dream about a funnel or an offer this month. You built the structures that will hold your future success. The blueprints are real. The foundation is set. A Prime Mover doesn't wait for permission. They build the world they want to live in. You have proved you can move the market. DAY 30 TASK: Celebrate the build. Comment below with: 👉 The specific asset you finished building this month. 👉 The ONE word that defines your Prime Mover energy for 2026. The world is waiting for what you built. Let's go launch it... P.S. If you missed Day 29 ◀️ simply click where the arrow points. 🙂

Did you miss anything from ‘Selling Online’ last week and wish you could get a quick recap? WISH GRANTED! >> Jump Back Into Your Obvio Link NOW! << If you had a ticket for last week’s event, jump into the ENCORE presentation for 3.5 hours or so and see Russell share his 2 key presentations: 1. Subconscious Success 2. Subconscious Selling Russell will give an intro before each replay, but you’ll see the FHL event where he teaches the same principles - FASTER… And if you’ve got questions about Prime Mover Fountainhead, jump in & ask the team! We’ve got a room dedicated for you specifically! Offer ends at midnight! Come join the Encore!!! --------- Missed the Selling Online event? Grab your ticket for the NEXT Selling Online Event here!!