New Year Resolution · Selling Online / Prime Mover

New Year Resolution

I resolve to continue a lifelong pattern of personal development.

One aspect of this journey (for me) will be to internalize the universal truths Russell discusses and develop these skills to help others and literally make the world a better place.

Some of the language around the “dark arts” of persuasion is calculated to seem secretive and mysterious, whereas the same content can be viewed as a powerful framework for good - one followed by many revered figures in history.

Joseph Campbell refers to the hero’s journey, but we’ve all seen or heard tales of great people who invoke followership (or even follower-worship) by inspiring greater goodness if not outright greatness in others.

Think of ancient thinkers, prophets, or leaders like Moses, Solomon, Confucius, Christ, Gandhi, Mandela, Lincoln, King, Kennedy, as a start. Vic Frankl and Napoleon Hill in their way too.

Each used a similar approach to captivate and motivate people to follow their example, and enrich the lives of others much as their own were elevated by enhanced enlightenment and intentional living.

I see a similar potential inside the process Russell describes for “selling” stuff.

Origin Story - How you discovered X
Strategy - What has to be done
Tactics - How to do “it”
Offer & Close - Value Stack

The Big Domino idea - followed by evaporation of roadblocks related to specific vehicle, internal, and external concerns, supported by credible case studies/social proof, and triggered by a clear call to action with perceived alignment to a desired outcome.

I note from the materials here:

People seek Transformation not Information
Confession - recognition and acceptance of imperfection coupled with absolution and permission to alter their circumstances and achieve their greatest desires BY doing what you want them to do.
This is the Pied Piper pattern - something you can use to lead people to heroic heights or into foolish behaviours.

How you use it is a reflection of what you are. How I want to use it is to amplify a lifetime of work that can significantly reshape the relationship between society, worldwide food production, by supercharging healthy land, people, and nature based businesses that all rely on universal principles of ecology, economics, and behaviour.

Best wishes to all of you in your worthy New Year endeavours and the resolutions that will help you achieve them.

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