Paid-To-Profit (Day 1) – The Build Begins
What If...
What if the most powerful growth model you’ve never heard of...
Was quietly built by combining everything Russell Brunson, Eric Thayne, Dan Kennedy, (and a few others whose frameworks are already baked into this community.)
Into a framework so simple it can start with 50 followers, but so strategic it can fuel the Linchpin Model organically?
That’s what I call Paid-to-Profit.
I didn’t invent the pieces behind Paid-to-Profit. I just connected them:
-Russell Brunson’s SLO + Value Ladder = the structural foundation
-Eric Thayne’s storytelling rhythm = the content vehicle
-Alex Hormozi’s monetisation logic = the front-end lever
-Myron Golden’s ascension model = the offer ecosystem
-Ali Abdaal’s systemisation = a clean, replicable engine for creators without a team.
The result? A system that turns daily shortform content into:
  • A value ladder people actually climb
  • An automated follow-up sequence
  • A self-funding funnel
  • A business that doesn’t burn you out
Why I’m sharing this here, you ask? Because I’m testing it publicly—in this community.
Every day for 28 days, I’m dropping real 60-second scripts I’m actually using on TikTok and IG.
Each one is a working piece of the full system, in order. No pitch. No funnel link. Just the build, in motion.
(I’ve been sharing here since this group had ~600 members. It felt right to bring it full circle and share the blueprint I’ve put together.)
What you’ll see (Even If You Don’t Notice) is that each post is built with its own:
-Hook
-System Insight (1 teachable concept per post)
-Post Objective (e.g. Day 7 transitions Week 1 → Week 2)
Every 7 days is a full arc:
  • Week 1: Kill the “content = cash” myth
  • Week 2: Introduce the Paid-to-Profit engine
  • Week 3: Automate & delegate to scale
  • Week 4: Build out your revenue ladder
What I'm inviting you to do (Optional):
-Watch the series unfold
-Ask questions—seriously, it helps refine the model
-Tag a friend who’s stuck in “more content, still broke” mode
-Drop a 🔁 if you don't want to miss the daily/weekly breakdown of how the system evolves
Here’s what each week is warming up:
Week 1: Break content pain > offer seed (lead magnet / $27-$47 product)
Week 2: Teach funnel system logic > DIY course or 5-day challenge
Week 3: Replace manual grind > Templates / Automation tools / Consults
Week 4: Introduce value ladder > High-ticket offer or DFY funnel stack
Not gonna lie—I’m using this system to grow my business organically, especially with content creators and new entrepreneurs who don’t even know what an SLO or funnel is yet.
But here’s how what I’m sharing here is different from my TikTok or IG:
There’s no pitch coming, only the invitation if it ever feels aligned.
No links. No offers. Just architecture you can use yourself, or ask for.
I’m building in public so you can watch the structure emerge before you ever step inside it and make it yours.
Let’s build!
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Robert Macbeth
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Paid-To-Profit (Day 1) – The Build Begins
Selling Online / Prime Mover
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