BTS - Building an Audience (Day 2) · Selling Online / Prime Mover

May 12 (edited) • Intro's & General Discussion

BTS - Building an Audience (Day 2)

🎬 Post 2 - Visibility without revenue? That’s just unpaid marketing.

This weekend, I dropped my second video in the series.

I have to say that the hardest part was holding back on the videos so I could post one a day.

I'm used to spamming 3-5 and then going quiet for a week.

The goal this time was to question the “posting = progress” trap that so many creators (myself included) fall into early on.

We get taught to post daily, so we do and get addicted to reach, and then, wqe are surprised when we’re still broke because no one talks about the gap between content and income.

Here's the snapshot from the top of my script page in my Google Doc:

Goal: Expose the problem of misaligned attention

1- Hook: “Visibility without revenue is just unpaid marketing.”

2- Context/Story: I spent 6 months going viral without making a dime.

3- System Insight: Going viral won’t save you, offers and systems will.

4- Your content should guide viewers into your revenue engine.

5- Anchor: Follow so you don’t miss the next one in the series.

This one felt a bit different to film.

The story came quickly but I wrestled with the tone, because truth be told, it's one of the things that held me back for almost a decade.

I didn’t want it to sound bitter, but I did want it to feel like a wake-up call, without dragging too much of my own emotion into it.

Analytics came in lower than Day 1:

332 views
6.63% like rate
1 new follower
1.91% full watch rate
6.9 second average view time (on an 82-second video)

But I did get a higher ratio of likes and saves to view count, so there's that.

What changed?

I experimented with a slower delivery and heavier written overlay, and it may have dulled the hook.

Not to mention, it was almost 25 seconds longer than the first video, so it skews the metrics if the audience watches the same amount on both the 56 second vid as the 81 second vid.

Still good data for me to work with and the like rate confirms the message still landed.

I'm not going to feel desperate, it's only day two of 28!

What I learned and you might too:

Short form is brutal on fluff, so keep it as short as possible.

If the idea isn’t instantly actionable or relatable, then it scrolls.

That’s why I’m scripting with this format. I want every post to teach, guide, or shift something fast for my audience.

It has to transform my audience if I ever want to make money with them.

Day 3 is next up, but the data is still running in its 24 hours, but here's the title: "You might be the world’s most consistent unpaid volunteer."

That one was a more personal post and the first to mention offers directly as being an essential part of the process.

If these posts are helpful, feel free to follow the journey, or ask questions, I’ll answer anything that helps you design your own.

Context: https://www.skool.com/prime-mover/paid-to-profit-day-1-the-build-begins?p=78339723

Day 1: https://www.skool.com/prime-mover/bts-building-an-audience-day-15?p=f39856ea