Pricing AI Chat for a High-Traffic E-commerce Site (1M+ Visitors)
We’re deploying an AI agent on a large e-commerce website with 1M+ monthly visitors, and expect around 5% to engage with the chat.
The agent will handle support, product recommendations, cross-sell, and guided shopping. The backend runs on Voiceflow, and the client will be on our subscription, meaning we carry the credit usage cost — which is the core pricing challenge.
We’re trying to structure a model that:
- Keeps us safely profitable
- Protects us from usage spikes
- Feels predictable for the client
- Optionally includes a success fee (% of revenue generated through the chat)
Current ideas:
- One-time setup fee
- Monthly base fee
- Usage-based tiers or cost pass-through
- Small performance % on AI-driven conversions
Would love to hear how you’d structure this and what’s worked for you in high-volume deployments.
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Pricing AI Chat for a High-Traffic E-commerce Site (1M+ Visitors)
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