Pricing AI Chat for a High-Traffic E-commerce Site (1M+ Visitors)
We’re deploying an AI agent on a large e-commerce website with 1M+ monthly visitors, and expect around 5% to engage with the chat. The agent will handle support, product recommendations, cross-sell, and guided shopping. The backend runs on Voiceflow, and the client will be on our subscription, meaning we carry the credit usage cost — which is the core pricing challenge. We’re trying to structure a model that: - Keeps us safely profitable - Protects us from usage spikes - Feels predictable for the client - Optionally includes a success fee (% of revenue generated through the chat) Current ideas: - One-time setup fee - Monthly base fee - Usage-based tiers or cost pass-through - Small performance % on AI-driven conversions Would love to hear how you’d structure this and what’s worked for you in high-volume deployments.