Name of business ideas

My husband is in the very beginning stages of a land-clearing business. After much research, he put in an intent to purchase for his skid steer today! We have been talking about what he should name his business, and I thought I would ask here if you were strategic with your business name, or if you just went with something you liked. Strategically, we could name it something to help with SEO. If you had to do it all over again, would you have picked a different name and why? Thanks for your input!

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