Happy Christmas Eve!!! lol... We made it to Day 20 — and the timing couldn’t be better. Christmas Eve is a powerful reminder that impact always precedes increase. Before the gift was ever received, it was first given. And the same principle applies to business, speaking, coaching, and leadership. Today’s Focus: No pitching. No links. No pressure. Today you are depositing goodwill into relationships that will pay dividends in 2026. Today is not about pushing harder. It’s about positioning your product through generosity. Here’s today’s play: Give value first — on purpose. That might look like - sharing a free resource connected to your product - sending a thoughtful message to someone who showed interest but hasn’t bought yet - gifting a bonus to an early supporter, or - simply showing up publicly to remind people why your solution exists. - When you give without pressure, you build trust. When you build trust, people lean in. This is also a heart check. Selling is not manipulation, it’s service. And today, we practice selling by serving freely, knowing that generosity compounds. Christmas Eve isn’t about the transaction; it’s about the transformation that comes from intention.' So today, ask yourself: - Who can I bless with value connected to my offer? - Where can I give clarity, encouragement, or help without asking for anything back? - How can my product be positioned as a gift that helps someone start the new year stronger? 🎯 Your Challenge - MAKE A PLAY: Give ONE intentional value-driven touchpoint today: - A free resource - A personalized message - A bonus - A public post that teaches - Or a private follow-up that encourages SHARE YOUR PLAY: Then comment below and complete this sentence: “Today I gave away _____________________.” Tomorrow is Day 21, Christmas Day, and we’ll close this challenge by aligning faith, focus, and forward momentum. 🎁 Serve today.🚀 Scale tomorrow.👑 Make a play.

🚀 Day 19 of 21: FOLLOW-UP = FORTUNE So first, here's some transparency... I missed a day. Yep, I did not post yesterday... plenty of reasons or excuses for why, but this is my truth. Asking for your apology while also using this as a full circle teaching moment. I'm not quitting. I'm just posting twice today to catch up. James Clear in his book atomic Habit says, "you may miss a day but don't miss two in a row." So here I am... let's get into day 19. You remember doing this or hearing this earlier in the challenge but here we are again, on FOLLLOW UP DAY! Most people avoid…FOLLOW-UP. And this is where businesses are actually made. Key Truth: Money doesn’t live in the first message. It lives in the second, third, and fourth conversations. People are busy. Silence does NOT mean rejection. It usually means timing. 🎯 Today’s Play Follow up with 5–10 people who: - Clicked a link - Commented on a post - Attended an event - Responded but didn’t commit - Said “This sounds good” ✉️ Simple Follow-Up Scripts (Pick One): Option 1 – Clarity “Hey ___, just checking back in. Did you have any questions I can answer for you?” Option 2 – Service “I thought about you today and wanted to see if support would still be helpful.” Option 3 – Direction “Totally okay if now isn’t the time, just wanted to close the loop.” No pressure. No desperation. Just leadership. 🔑 Why This Matters: - Follow-up shows professionalism - Follow-up builds confidence - Follow-up turns interest into income If you can follow up consistently, you will never be broke. MAKE THIS PLAY💬 Comment Below: “I followed up with ___ people today.”

So you have arrived! Welcome! I'm Dwight, your lead coach for Speaking, Executive Coaching and Business Success. I will share more about me later, but for now can you do a few things to get started? 1) Introduce yourself in the comments below 2) Update your profile and share your location 3) Comment on at least 3 posts to practice getting engaged. 4) Complete the Poll below. Welcome to the Max Potential Coaching Experience, where we help maximize your potential and see your business takeoff!