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Jul 8 • 🚨 Updates
Most coaches are running the wrong ad campaign.
Not because the campaign is bad...
But because it's the wrong one for where they are right now.
Let me explain.
There are really only 3 ad campaigns that work for coaches and consultants.
And they're not interchangeable.
Each one does a different job.
Solves a different problem.
Works at a different stage.
The issue is... nobody talks about which one to run when.
They just say "run Meta ads" like it's one thing.
It's not one thing.
It's three things.
And the order matters.
Here's what actually determines which campaign you should be running first:
Your budget.
$20/day and $200/day require completely different strategies.
Not slightly different.
Completely different.
If you're running a $200/day strategy on a $20/day budget...
you're not "starting small." You're lighting money on fire.
Your offer price.
Selling a $47 workshop is a different game than selling a $10K container.
The campaign that fills one will actively sabotage the other.
Different buyer psychology.
Different timeline.
Different structure.
Who you're selling to.
Cold audience?
Warm audience?
People who've already bought from you?
Each one needs its own campaign.
Most coaches either run everything cold (expensive) or sit on a warm audience they've never retargeted (wasteful).
When I see someone say "Meta ads don't work"...
what they usually mean is they ran one type of campaign in a situation that needed a different one.
The campaign wasn't broken.
The match was.
That's what Friday's workshop is about.
We're going to figure out which of the 3 campaigns fits YOUR situation...
based on your actual budget, your actual offer, and your actual audience.
$47.
Replay included if you can't make it live.
Friday, July 11th
10 AM Vancouver / 1 PM New York / 6 PM London
Comment ADS and I'll send you the details.
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14 comments
Most coaches are running the wrong ad campaign.
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