Most agencies get destroyed on cold email because they pitch like this: "Hey [Name], we help businesses… Interested?" Response rate: 💩 We flipped it. Instead of pitching PR services, we reach out as journalists who want to cover their story. The approach: "Hey [Name], working on a story about [their industry]. Saw your [specific achievement] and thought it'd be perfect. Got 15 mins to chat?" Results: - 1.26% reply rate (vs 0.6% industry standard) - 67.6% positive replies - $141K pipeline from one campaign Why it works: People WANT to talk to journalists. It's free PR for them. Nobody wants another sales pitch. Once they're on the call and trust is built, we naturally transition to paid services. And yes, we actually DO write about them. Not bait-and-switch, just leading with value first. Where we're at now: - 890 mailboxes - 700K emails/month - Inc 5000 recognition Want the full training on how we did this? Comment "RANK" below and I'll send it over.

Since things slow down this week, I figured I’d share something practical - no pitch, no pressure. This is the exact campaign structure I use across almost every outbound setup, including the ones scaling toward 10,000 emails/day. Nothing fancy. Just what consistently works. Follow-ups (this is where most people mess up) Based on real data, most conversions happen after 3-5 touchpoints over 2-3 weeks. Not: • 2 emails in 12 days • 10 emails in 5 days The sequence that keeps showing up across industries looks like this: Email 1: Text only. No links. No tracking. Emails 2-5: Short follow-ups. One link max. Timing: Business hours in the prospect’s timezone. That’s it. This simple structure runs behind almost every campaign I launch. Reply management (equally important) I stick to three rules here: • Don’t forward replies to another inbox - it hurts deliverability • Use saved snippets to reply fast (speed matters more than perfection) • Tag interested leads immediately (tools like Instantly handle this well) And one thing I learned the hard way: set all of this up early. Trying to organize replies after volume ramps up gets messy fast. Christmas week is a good time to clean this up - before January traffic hits. Comment “Insiders” if you want to go deeper on similar actionable strategies while things are quiet.

I have a potential client. They only work with companies, more than 1k+ employees.... (mostly enterprise clients) And they're looking to explore cold email channel. I know how to bring people to sales call for small and medium size business through cold email.... But does cold email work on enterprise side? (I guess emailing to department head will be the way than founder or ceo) My guess their TAM will mostly be under 30k companies globally.... Their offer is also good for cold traffic. Solid case studies as well. Is cold email good in this case? @Ian Kirk @Jay Feldman

Has anyone bought mailboxes from both of them? For Scaledmail cheapest plan starts at 79/month...... What's the cheapest plan with hypertide? Anyone how was your experience with both of them?

Do you use esp matching in instantly? Google sends to google Microsoft sends to microsoft Google sends to others Is this good setup?