How bounce rate silently kills your campaigns
How bounce rate silently kills your campaigns Your emails aren’t being ignored. They’re not even being delivered. Hard bounces = permanent failure Invalid email. Dead inbox. Non-existent domain. Every hard bounce sends a negative signal to Google & Microsoft. Too many → you look like a spammer. What actually happens next: • Inbox placement drops • Spam rate increases • Domain reputation gets damaged • Scaling becomes impossible Even good campaigns fail here. Keep bounce rate under 2% Anything higher = you’re burning your infrastructure. Better data > better copy Always verify your lead