Pinned
Dec '24 •
Welcome! 🚨START HERE🚨
I have a Bonus Gift for you when you reach Level 2 in the community: --> 10 Lessons - My Best BUSINESS ADVICE 1. Level Up by Introducing Yourself Below in the comments. 2. Then Like and Comment on someone else's. By LIKING & COMMENTING you will earn points and level up the leaderboard, gaining you access to more Classroom Modules. Leaderboard members can qualify to be invited to Insiders Masterclasses! ⚡️ 𝐀𝐂𝐓𝐈𝐎𝐍 𝐒𝐓𝐄𝐏⚡️ ☎️ Join the New Members Clarity call every Friday at 4PM EST (this is only for new members) You can find the next one in the calendar Like & Comment on someone else's introduction and make a friend 🤝 🆕 Learn the Skool Platform in the "Get Started" in the Classroom 🚀 Start Learning Lead Gen Secrets with the full Masterclass. ✅ Check off Each Module as you complete them. Questions? Search for them in the Search Bar If you can't find the answer, post your question in the community... Let’s get to work! Lead Gen Jay PS - Review Rules & Community Guidelines Click Here
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3d •
Simple 7-step data audit before you send a single email
Most deliverability problems aren’t technical. They’re data problems. Before you touch copy, domains, or sequences - run this quick audit. 1) Check ICP alignment Ask: Are these actually your ideal customers? - Right industry - Right company size - Right role If your list isn’t aligned, nothing downstream works. 2) Remove obvious bad fits Clean out the noise: - Students - Agencies (if not your target) - Generic emails (info@, support@) - Competitors These don’t convert, and they hurt deliverability. 3) Verify emails Run your list through a verifier (MillionVerifier or similar). - Remove invalid emails - Remove catch-alls if you’re early stage or sending from new inboxes. 4) Spot-check manually Open 20–30 random records. Check: - Is the company real? - Is the domain active? - Is the title accurate? If you see multiple issues here, the whole list is suspect. 5) Segment properly Don’t blast one message to everyone. Segment by: - Sub-niche - Company size - Use case Better segmentation = stronger relevance = better replies. 6) Check domain patterns Scan your list: If you see lots of: - weird domains - parked websites - broken sites …it’s a sign your data source is low quality. 7) Run a personalization test Take 10 leads. Write your first line. Ask: Does this genuinely fit each one of them? If not → your targeting is too broad. The reality Clean list = ✔ lower bounce rate ✔ better deliverability ✔ higher reply rates ✔ longer-lasting inboxes Bad data silently kills good campaigns.
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4d •
How to identify the MOST defensible pain point!
The quality of your outreach is decided before you write a single line. If the problem isn’t clear, personal, and urgent… the message won’t resonate. The best outreach is built on a pain the prospect is **already admitting internally.** Here’s how to find it 👇 1) Look for money leaks Where is revenue quietly slipping away? - Missed calls - Unconverted leads - Low LTV - High churn If you can tie your angle directly to lost money, you already have a strong hook. Money pain = attention. 2) Look for operational bottlenecks What breaks when they try to grow? - Hiring bottlenecks - Lead follow-up delays - Sales capacity limits - Fulfillment issues If growth is blocked, leadership feels it every single day. 3) Check urgency Ask yourself: > If they ignore this for 90 days… what happens? If the answer is “not much” → weak angle If the answer is “we lose revenue or slow growth” → strong angle Urgency makes people reply. 4) Steal their language Don’t invent wording. Go where they’re already talking: - Reviews - Reddit threads - Interviews - Job descriptions - LinkedIn posts Use their exact phrasing in your email. That’s what makes it feel specific and real. The strongest pain points always have 3 things: ✔ Clear financial consequence ✔ Clear urgency ✔ Clear ownership (someone is responsible for fixing it) If you can’t tie your angle to lost money or stalled growth, it’s probably weak. Clarity of problem → clarity of message → higher replies. Most people skip the first step.
21d •
I Stopped Sending Looms. Replies Went Up.
Alright, I want to break down a strategy that used to work insanely well, stopped working for most people, and is now quietly working again if you apply it the right way. You’ll probably recognize this. A few years ago, Loom videos crushed. You’d send a cold email like: “Hey, mind if I record you a quick Loom?” They’d say yes. You’d spend 10 minutes recording a custom video. Send it over. Replies would spike. Why did it work? It worked because it felt 1-to-1. The prospect believed you sat down, thought about them, and made something specifically for their business. That’s the psychology. Now here’s the problem: Doing this at scale is brutal. Recording 10 minutes per prospect doesn’t scale past a handful of leads a day. So people abandoned it. Big mistake. The strategy didn’t stop working. The format did. Instead of sending a Loom, you switch the deliverable. Here’s what works now: You ask permission to do research, not a video. Something like: “Would it be useful if I put together a quick breakdown of your company vs competitors? I can send it over in 24 hours.” That’s it. What happens in their head: – “They’re going to spend time on me” And that’s the win. Now the real unlock: You don’t actually need to do this manually. With automation, you can generate: – mini audits – competitor snapshots – opportunity breakdowns – teardown-style reports All personalized, fast and scalable. From the prospect’s perspective, it feels just as personal as the old Loom videos. From your side, you’re not burning 10 minutes per lead. This is what I call a reverse lead magnet. Instead of giving away a generic PDF to everyone, you offer something that appears custom first, then deliver it at scale. If you want to see exactly how I set it up… Comment “Reverse” and I’ll break it down.
5d •
Have you ever had a Mentor?
Hey G's, things like skool communities are cool, but to be 100% sure you will succeed having a full on 1 on 1 mentor is much better. I'm going to start talking with a cold email Mentor, and he will be my Mentor for the next 3 Months. Just wanted to know what your guyses experience with Mentors is?
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