4d (edited) • General discussion 📣
How to identify the MOST defensible pain point!
The quality of your outreach is decided before you write a single line.
If the problem isn’t clear, personal, and urgent…
the message won’t resonate.
The best outreach is built on a pain the prospect is **already admitting internally.**
Here’s how to find it 👇
1) Look for money leaks
Where is revenue quietly slipping away?
- Missed calls
- Unconverted leads
- Low LTV
- High churn
If you can tie your angle directly to lost money, you already have a strong hook.
Money pain = attention.
2) Look for operational bottlenecks
What breaks when they try to grow?
- Hiring bottlenecks
- Lead follow-up delays
- Sales capacity limits
- Fulfillment issues
If growth is blocked, leadership feels it every single day.
3) Check urgency
Ask yourself:
> If they ignore this for 90 days… what happens?
If the answer is “not much” → weak angle
If the answer is “we lose revenue or slow growth” → strong angle
Urgency makes people reply.
4) Steal their language
Don’t invent wording.
Go where they’re already talking:
- Reviews
- Reddit threads
- Interviews
- Job descriptions
- LinkedIn posts
Use their exact phrasing in your email.
That’s what makes it feel specific and real.
The strongest pain points always have 3 things:
✔ Clear financial consequence
✔ Clear urgency
✔ Clear ownership (someone is responsible for fixing it)
If you can’t tie your angle to lost money or stalled growth, it’s probably weak.
Clarity of problem → clarity of message → higher replies.
Most people skip the first step.
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How to identify the MOST defensible pain point!
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