Missing One of These? Skip Cold Email.

Before I commit to building any cold email campaign, I run two checks.

First: Is the TAM big enough? If I can't find a large pool of qualified leads to reach, cold email just isn't the channel.

Second: Can the offer convert cold traffic? Not every business translates well to cold outreach. A high-ticket price helps. But more important is whether there's a compelling angle that makes a stranger want to respond.

I've seen campaigns fail not because of bad copywriting or poor deliverability, but because the business failed one of these two checks before a single email went out.

Run the check first. Save yourself 60 days.

What's your version of this pre-launch filter?

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