Your Worst Clients Always Start Like This
The clients who push you to break your process will always become your worst clients. This is a classic one: “Sounds great, but can we start the retainer after warm-up? I don’t want to pay during setup.” Sounds reasonable. It's not. As soon as you give an inch to clients who are really demanding, that's going to continue. They'll end up being a big pain in the ass. Demanding refunds. Questioning your timelines. Micromanaging every step. The fix isn't better negotiation. The fix is setting expectations before they ever sign. Here's how I walk people through the timeline on every sales call. Month 1 is infrastructure: buying domains, warming mailboxes, building lists, writing copy, setting up tracking. Real work. Real time. Month 2 is slow ramp and testing. Low volume. You're finding what resonates - subject lines, offers, angles. Month 3 is full send on winners. Now you've got data. Volume goes up. Meetings go up. Takes two months minimum before real results even start. When you explain this clearly on the call, you don't get the objection. They already know what to expect. And if they still push back after all that? Walk away. The client who can't respect your process in the sales call won't respect it during the engagement. What's the worst client boundary violation you've dealt with?