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Most people use Claude like a slightly smarter Google Doc. That’s why their copy still sounds generic. Here’s a simple prompt framework I use that instantly makes scripts, landing pages, and ads sound 10x better: 👉 The 3 Voice Protocol Instead of asking Claude for “better copy”… I make it write in 3 completely different styles from copywriters I respect. Voice 1: The Street Fighter (John Carlton style) • punchy • aggressive • high urgency • attention-grabbing Perfect for: short-form videos, hooks, ads, cold outreach. Voice 2: The Anti-Hero (Ben Settle style) • polarizing • relationship-driven • conversational • strong opinions Perfect for: emails, personal brands, community content. Voice 3: The Strategist (Dan Kennedy style) • logical persuasion • authority-driven • premium positioning • high-ticket trust Perfect for: landing pages, offers, VSLs, consulting. Now instead of getting ONE version from Claude… You instantly get 3 high-level angles. And honestly? Usually one version massively outperforms the others. I used this recently on a short-form script rewrite and the difference was insane. Same idea. Completely different feel depending on the voice. If you want the full prompt: Comment “PROMPT” below 👇

Drop your cold email test for this week. Offer, opener, niche, follow-up sequence, whatever. Let’s see what everyone’s building.

Could be AI, automation, anything. Drop it below, always looking for what's actually useful vs. what's just hyped.

I had a call this week with a guy who had Clay. He had Instantly. He had Apollo, Make.com, a verified list of 8,000 contacts, and more YouTube tabs open than I can count. He was still at zero clients. I asked him one question. "When you sit down to send that first campaign... what's going through your head?" He went quiet. Then: "Honestly? I'm scared it won't work." There it is. He didn't have a tool problem. He had an identity problem. Most people in this community are sitting on a loaded weapon they're afraid to fire. Not because they don't know how. Because somewhere between watching Jay's masterclass and opening Instantly... they decided the gap between them and a working campaign was knowledge. It's not. The gap is a decision. Jay just dropped the PDF post. The micro SaaS post. The event-signal targeting post. That's not a knowledge shortage. That's a buffet. The people eating aren't the ones with more tools. They're the ones who decided they were already the kind of person who sends the campaign. I built $1K MRR off a database Jay literally called garbage. Not because I had better data. Because I stopped asking whether it would work and started asking what I'd learn if it didn't. That shift is worth more than every Clay credit you'll ever buy. So here's the question I want you to sit with today: Are you still in "getting ready" mode? Or are you already the person who runs the system? Drop 🔥 in the comments if you're done getting ready. I read every one.