Your Location is Your Strength - 25% Reply Rate with No Signals
Hey guys, Recently started working with a new client in my country Greece. We're getting 25% Reply Rate just using basic company filtering in Apollo & Clay, and then finding decision makers in those companies, with very basic, but relevant personalization. The Result: 8 meetings in 2 weeks, and we've sent about 100 emails. The 2 most important lessons I've taken so far from this client: 1. Τhe offer is the most important thing. @Jay Feldman says it all the time, and it is true. The strategy that we're using so far is the one Jay explains in his YT Video "The Dirty Secret Behind Real 100M Offers". If you can take your skill and make it seem like you're specifically helping X type of business solve Y problem, you have much higher chances of success. e.g. Helping PR agencies secure media coverage for their clients through automated cold email systems. 2. If you're not from a 1st world country, you don't always have to go for people in US, Canada, UK, etc. One of the masterclass notes was: The people who respond to cold email are the people who don't receive much cold email. And the people in your country receive many fewer emails a day than those in the 1st world. I know that they have less money, but some deals are better than no deals if you're currently struggling. Keep working on your offer. Keep working on your targeting. You will win in the end.