🚫 Stop Sending DMs That Reek of Desperation (Steal This Cold Message That Actually Got a Reply) 95% of DMs being sent right now? 💩 They read like a Fiverr VA copy-pasted it from a 2021 YouTube tutorial. You know the ones… ❌ "Hey [First Name], I help busy founders scale to 6-figures using my proven 3-step system…" ❌ "Quick question for you... 👀" ❌ "I saw your profile and thought we might be a great fit!" If you've ever sent one of those, this is your intervention. Because you're not just being ignored—you're being categorized. 🧠 As forgettable. 🗑️ As background noise. 📉 As someone not worth replying to. 🧠 How I Flipped It, just like @Jay Feldman teaches. Instead of ignoring a guy who'd been DM'ing me like an amnesiac AI… And this guy is a fairly well established influencer with a sizable IG, YT & Skool Community. I sent this: Not gonna lie --> you've hit me with more "Hey Ian"s & "How's Biz?" than an MLM recruiter w/ amnesia 😂 Figured I'd wait to reply until I had something worth showing. In the last 12 months: 222 new customers. $572K in revenue. {SCREENSHOT PROOF} All from a similar offer and audience size to yours. Not saying you're leaving money on the table... But if you are, your weak ass DM game is probably why. ✌️☮️ Guess what happens next? 👀 He replied instantly. Then booked a call. 🧨 Why It Worked ✅ Pattern interrupt – Casual. Funny. Not trying to sell. ✅ Leads with proof – No bait. Just data. ✅ Curiosity over pitch – Hints at the gap without bragging. ✅ Reverses the dynamic – He chased me. 💥 Want to Write DMs Like This? Here's the formula: Open with a jab – playful, honest, bold Drop results – numbers > adjectives Create curiosity – no neediness, just a window Position yourself as the shortcut – without pitching Shut up and let them ask 👉 𝘾𝙤𝙢𝙢𝙚𝙣𝙩 "𝘿𝙈𝙎𝙇𝘼𝙋" 𝙖𝙣𝙙 𝙄'𝙡𝙡 𝙝𝙖𝙫𝙚 𝙅𝙖𝙮 𝘿𝙈 𝙮𝙤𝙪 𝙖 𝙛𝙧𝙚𝙚 𝙩𝙤𝙤𝙡 𝙩𝙝𝙖𝙩 𝙧𝙚𝙬𝙧𝙞𝙩𝙚𝙨 𝙮𝙤𝙪𝙧 𝘿𝙈'𝙨 It using the exact method above. Stop Getting Ignored. No more spam. No more guessing.

Most people lose deals after the reply. They get an “Interested” And immediately jump into: • explaining • pitching • proving • over-selling That’s how conversations die. Closing more deals from replies isn’t about better scripts. It’s about the mindset you bring into the conversation. Here are the 3 core mindsets I use to move people from “Sounds interesting” → “Yeah, let’s book a call.” 1. “I might be able to help - let’s explore” This one change alone raises your close rate. When you reply like you’re curious, not desperate: • You come off higher status • You stop chasing validation • The prospect leans in instead of pulling away Your job at this stage is not to convince. It’s to understand. 2. Don’t fall into the “how” coaching trap This is the fastest way to lose a deal. Someone replies: “Yeah, this is interesting.” And you dump: • strategy • tactics • steps • screenshots Congrats - you just coached them for free. Before you explain how, you need to understand: • What they’re actually trying to fix • Why it hasn’t worked yet • If this problem even matters enough to pay for Always stay on the WHAT before the HOW. 3. Game Changing Quote “You can’t say the right thing to the wrong person, or the wrong thing to the right person.” Once this clicks, selling gets easier. You stop: • overthinking replies • trying to persuade everyone • feeling rejected when someone doesn’t move forward Not every lead should become a client. And trying to force it only brings the wrong people into your business. Your real job is qualification, not persuasion.

Since things slow down this week, I figured I’d share something practical - no pitch, no pressure. This is the exact campaign structure I use across almost every outbound setup, including the ones scaling toward 10,000 emails/day. Nothing fancy. Just what consistently works. Follow-ups (this is where most people mess up) Based on real data, most conversions happen after 3-5 touchpoints over 2-3 weeks. Not: • 2 emails in 12 days • 10 emails in 5 days The sequence that keeps showing up across industries looks like this: Email 1: Text only. No links. No tracking. Emails 2-5: Short follow-ups. One link max. Timing: Business hours in the prospect’s timezone. That’s it. This simple structure runs behind almost every campaign I launch. Reply management (equally important) I stick to three rules here: • Don’t forward replies to another inbox - it hurts deliverability • Use saved snippets to reply fast (speed matters more than perfection) • Tag interested leads immediately (tools like Instantly handle this well) And one thing I learned the hard way: set all of this up early. Trying to organize replies after volume ramps up gets messy fast. Christmas week is a good time to clean this up - before January traffic hits. Comment “Insiders” if you want to go deeper on similar actionable strategies while things are quiet.

If you want to know how you can do the same stick around to the end of this post, give it a LIKE 👍and I'll show you exactly how you can copy what I did for yourself. The hardest part of starting an online business isn't finding clients. It's having something to sell them that they're actually looking for. Jay calls this the Foot-in-the-Door Offer. You know the feeling. You want to help businesses, you want to make money, but you don't have case studies yet. You're basically asking people to trust you based on... what exactly? And even worse, you're guessing at what they need instead of letting them tell you. ━━━━━━━━━━━━━━━━━━━━ 🎄 Here's What Happened I sent a super simple white label SaaS video to a business owner who was referred to me by a former business associate. Nothing fancy. Just walked through a few different services I could help with. They wrote back asking about a service mentioned in the video that I had NO IDEA they were looking for. That one video turned into $10,000 in revenue generated. Not because the video was perfect. It was because it gave them a solution to a specific pain they were feeling at the time. This same Foot-in-the-Door strategy generated over $500K in revenue in the first year, and connected me with higher profile clients. If you've gone through Jay's Intro or Copywriting modules, you've heard him break down why foot-in-the-door offers work. This is that principle in action, you stop feeling like you're asking for a favor and start offering value. ━━━━━━━━━━━━━━━━━━━━ 🎁 Your Christmas Gift From Me (And a Fellow Insider) If you're looking for a foot-in-the-door offer that actually works, with zero fulfillment, I want to help you kick off 2026 with a bang. Here's what we're doing: We'll give you a white-label video, messaging, + offer fulfillment that you can use. All you need to do is some outreach to prove to yourself that sending targeted messaging that solves a prospect's pain actually works...

Every week I do a live “Ask Me Anything” call for my INSIDERS where members bring their toughest cold email, lead gen, and automation questions.These are problems from people running actual campaigns, and I walk through solutions step-by-step on the call. What makes these calls soo valuable: Members get live access to ask their specific questions, get real-time answers, and see me build solutions on screen. 🚀 I share templates I don’t put anywhere else. 🚨 I cover advanced strategies that are too sensitive for YouTube. And it’s a chance to learn from other people’s problems and solutions. Typical topics include: → Fixing low-performing campaigns → Clay workflows and automation setup → Deliverability troubleshooting → Signal workflows and targeting → Scaling infrastructure This is one of the core benefits of the Insiders program and can literally transform your business overnight if you attend. Today I am pulling back the curtain and giving you the chance to take a sneak peak inside one of these calls to see how they are run and how they could possibly take your business to the next level. I have never shared one of these calls outside of the Insiders Program before and I probably never will again. I do one of these calls per week and we also have 8 other top coaches who either do weekly or monthly calls to help you with your lead generation... Want to see the recording from this mornings call? Comment “AMA” below and I’ll send you the link so you can see exactly what happens.