11d • General discussion 📣
⚡How I Make Claude Write Elite Copy
Most people use Claude like a slightly smarter Google Doc.
That’s why their copy still sounds generic.
Here’s a simple prompt framework I use that instantly makes scripts, landing pages, and ads sound 10x better:
👉 The 3 Voice Protocol
Instead of asking Claude for “better copy”…
I make it write in 3 completely different styles from copywriters I respect.
Voice 1: The Street Fighter
(John Carlton style)
• punchy
• aggressive
• high urgency
• attention-grabbing
Perfect for:
short-form videos, hooks, ads, cold outreach.
Voice 2: The Anti-Hero
(Ben Settle style)
• polarizing
• relationship-driven
• conversational
• strong opinions
Perfect for:
emails, personal brands, community content.
Voice 3: The Strategist
(Dan Kennedy style)
• logical persuasion
• authority-driven
• premium positioning
• high-ticket trust
Perfect for:
landing pages, offers, VSLs, consulting.
Now instead of getting ONE version from Claude…
You instantly get 3 high-level angles.
And honestly?
Usually one version massively outperforms the others.
I used this recently on a short-form script rewrite and the difference was insane.
Same idea.
Completely different feel depending on the voice.
If you want the full prompt:
Comment “PROMPT” below 👇
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⚡How I Make Claude Write Elite Copy
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