Meta Ads: Worth having a more complex funnel structure?

At the moment, I’m mainly running static image ads in DCT campaigns. Now I’m considering improving my service by incorporating video ads with my clients. RN I am getting good leads for 25€ for my bathroom remodeling client.

My question is: Should I develop a completely new strategy for this using a funnel structure?

Here’s what I have in mind:

TOF (Top of Funnel): Trust-building ads that introduce the client to the audience and establish credibility. (A video like: “At 16, I was on a construction site for the first time and got hands-on experience — I was instantly fascinated by it.”
MOF (Middle of Funnel): More direct, problem-focused messaging. (A video like: “Are you from X and tired of stepping on cold tiles every morning?”

The monthly budget is around €1,000.

This funnel approach feels more strategic and well-structured than running a single DCT campaign, BUT I’m wondering if I might be overcomplicating things and it might not be worth it from a CPL standpoint...

What’s your take on this?

@Uncle Jimmy Mitchell

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