What is your new strategy since ANDROMEDA?👨🔬
So I am setting up a campaign for a new client and I am really unsure about which campaign structure to use. I have 2 options in mind and I would like to hear your opinions. But first, here is a summary of the key points I noted down that are super important with Andromeda: - Creative Diversity: A small number of highly different creatives - Diversity in the angles, concepts, formats, and personas - No more than one campaign - "The more variations you have, the dumber each variation is" -> a smaller number of variations results in better and more data per variation OPTION 1: We use a DCT with 5 Creatives (each one super different) and 2 Copies that target the same pain point (one long one short) ✅ Good things: - we have creative diversity and not too many variations (therefore good data) ❌ Bad things: - we only have 1 pain point and no diversity in angle and personas OPTION 2: We use an Adset with 5 Ads. Each Ad is super diverse and targets a different persona or different pain points. For every pain point, we use a different lead form so it is congruent. ✅ Good things: - we have A LOT of diversity in creatives, concepts, angles, personas, and pain points ❌ Bad things: - we have a lot of variables and we might not be able to make informed decisions with the data What is your take on this?