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53 contributions to Agency Service Scaling Kings👑
Issues with CAPI
1. So I set up CAPI with GHL and I send Lead events with every pipeline change. Now I tested it in the "Test event" Tab in the Events Manager and it didn't catch any event changes (Image 1). I double checked the whole setup and I can't find any mistake. Any ideas? 2. Another thing thats confusing me: I created a new Adset with "maximize for conversion leads", but in the Events Manager it still shows that 0 Ad Sets use this Data (Image 2). Do you know what I might have missed in the Ad-setup (Image 3)? @Dany Batista Pais any ideas?🙏
Issues with CAPI
What is your new strategy since ANDROMEDA?👨‍🔬
So I am setting up a campaign for a new client and I am really unsure about which campaign structure to use. I have 2 options in mind and I would like to hear your opinions. But first, here is a summary of the key points I noted down that are super important with Andromeda: - Creative Diversity: A small number of highly different creatives - Diversity in the angles, concepts, formats, and personas - No more than one campaign - "The more variations you have, the dumber each variation is" -> a smaller number of variations results in better and more data per variation OPTION 1: We use a DCT with 5 Creatives (each one super different) and 2 Copies that target the same pain point (one long one short) ✅ Good things: - we have creative diversity and not too many variations (therefore good data) ❌ Bad things: - we only have 1 pain point and no diversity in angle and personas OPTION 2: We use an Adset with 5 Ads. Each Ad is super diverse and targets a different persona or different pain points. For every pain point, we use a different lead form so it is congruent. ✅ Good things: - we have A LOT of diversity in creatives, concepts, angles, personas, and pain points ❌ Bad things: - we have a lot of variables and we might not be able to make informed decisions with the data What is your take on this?
0 likes • 26d
@Marvin S Yeah I will ho with option 1 because of data quality and trackability. But I only have 1 pain point with this.
What CAPI Value for "not interested" Leads?
I am setting up CAPI to give Meta feedback on the lead quality. I thought about this grading: Client Handoff (qualified and ready to book): 400€ Appointment booked: 1500€ Proposal made: 6.000€ Closed: 10.000€ Now I am not sure what value to give "not interested". Should I just put 1€ or nothing at all? @Dany Batista Pais
0 likes • Oct 29
@Alessandro Ciotti still not sure. Didn‘t change yet.
1 like • Nov 5
@Alessandro Ciotti It just magically changes for me and I was able to set the sales funnel up. So yeah, probably needed data
Sales Follow Up Question
I’ve got a few prospects who said, “Sounds good, but I want to talk it over with my team first.” on their sales call. I’ve been following up for a few weeks now, but they’re super unreliable and every time I call, it’s “Sorry, haven’t had the time to discuss it yet.” What do you usually say on those follow-up calls to move things forward? I can’t just keep saying, “No problem, let’s talk next week,” forever.
Meta Ads: Worth having a more complex funnel structure?
At the moment, I’m mainly running static image ads in DCT campaigns. Now I’m considering improving my service by incorporating video ads with my clients. RN I am getting good leads for 25€ for my bathroom remodeling client. My question is: Should I develop a completely new strategy for this using a funnel structure? Here’s what I have in mind: - TOF (Top of Funnel): Trust-building ads that introduce the client to the audience and establish credibility. (A video like: “At 16, I was on a construction site for the first time and got hands-on experience — I was instantly fascinated by it.” - MOF (Middle of Funnel): More direct, problem-focused messaging. (A video like: “Are you from X and tired of stepping on cold tiles every morning?” The monthly budget is around €1,000. This funnel approach feels more strategic and well-structured than running a single DCT campaign, BUT I’m wondering if I might be overcomplicating things and it might not be worth it from a CPL standpoint... What’s your take on this? @Uncle Jimmy Mitchell
0 likes • Oct 11
@Marvin S Yes this makes sense but a lot of clients and prospects want individuality and personalization in their online presence. From that standpoint they are not so happy. One specifically asked for video ads. I think it might be a way to further differentiate the service in comparison to lead providers. If I can steer the focus away from only performance and more to „we build your social profiles up and make your brand visible“ I might be able to get out of the commodity price war. I am just unsure if a complex ad structure with TOF and MOF campaigns is effective.
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Max Nagetusch
4
49points to level up
@max-nagetusch-9433
22 yo. Helping realtors in Germany acquire more selling contracts.

Active 13m ago
Joined Sep 19, 2024
INTJ
Germany
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