Paid Ads vs Cold Calling... How do the results compare?
Hi everyone, I've been cold calling for a few weeks now, I'm booking about 3-5 appointments a day, but lots of no-shows or crap prospects who book calls but don't have the budget for advertising. There's a completely different power dynamic when you're reaching out and asking people to book an appointment (cold calling) vs them coming to you and booking an appointment (paid ads) and to be honest I'm getting sick of cold calling at this point and wondering if I should just start running ads? Is paying for ads worth the time you save cold calling? Can anyone who's done both cold calling and ran ads tell me the difference in the results they've seen, how many appointments they booked for each, the show rate, and what budget to start running ads with (is €30-50 a day enough?), and if they just lost money or made a good ROI. Thanks